Fun and col­lectable cards in store

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING - STAFF REPORTER

WHAT do you get when you blend ex­cite­ment and ed­u­ca­tion for kids with cut­ting-edge aug­mented re­al­ity (AR) tech­nol­ogy and a savvy mar­ket­ing strat­egy? You get Su­per An­i­mals – Pick n Pay’s new cus­tomer give­away cam­paign, launched this week.

The cam­paign in­cludes a num­ber of el­e­ments Pick n Pay be­lieves are unique, and fol­lows on from the Sti­keez pro­mo­tion, which won thou­sands of young fans.

Pick n Pay’s cus­tomer and trade ex­ec­u­tive, John Brad­shaw, said: “Every­one – from in­vestors to our kids – has been ask­ing us what comes next af­ter Sti­keez.

“We think we have found some­thing fun and col­lectable our cus­tomers will en­joy.”

If you spend R150 at any Pick n Pay you get a pack of four col­lectable Su­per An­i­mal cards. There are 108 cards to col­lect and swop in nine cat­e­gories: fastest, tough­est, dead­li­est, smartest, fiercest, weird­est, sneaki­est, loud­est and showiest.

In ad­di­tion, each card has a bar­code which can be read by a Sound Card Reader, avail­able at Pick n Pay for R50. When swiped through this de­vice, the sound of the an­i­mal de­picted is brought to life.

The col­lec­tor’s al­bum, filled with fun trivia and plenty of ac­tiv­i­ties, sells at Pick n Pay for R20. Pick n Pay will do­nate R1 from ev­ery al­bum sold to sup­port five part­ner en­vi­ron­men­tal or­gan­i­sa­tions: SA Na­tional Parks, the SPCA, Hoed­spruit En­dan- gered Species Cen­tre, SA Na­tional Foun­da­tion for the Con­ser­va­tion of Coastal Birds, and the En­dan­gered Wildlife Trust.

“By part­ner­ing these or­gan­i­sa­tions we hope to high­light the great work they do to make sure our chil­dren and grand­chil­dren can en­joy the in­cred­i­ble nat­u­ral beauty we have,” said Brad­shaw.

The Su­per An­i­mals Sound Card can be used with the Su­per An­i­mals app, which is free to down­load from the Ap­ple App Store and Google Play Store. The Su­per An­i­mals app fea­tures the use of a cam­era to blend vir­tual dig­i­tal el­e­ments into our re­al­ity.

Each of the col­lectable Su­per An­i­mals cards may be scanned us­ing the app to bring an AR avatar to life – the avatar can be tapped to pro­duce the an­i­mal’s call and browse through in­ter­est­ing facts about the crea­ture.

You can even add scanned im­ages of your cards to a vir­tual col­lec­tor’s al­bum through the app and un­lock “Achieve­ment” badges for var­i­ous ac­ti­va­tions, such as col­lect­ing all the an­i­mals in a cat­e­gory.

When an an­i­mal is scanned through the app, it jumps into 3D form and can be snapped and shared with friends.

“Kids will be ab­so­lutely blown away when they scan in the Big Five in this app,” said Brad­shaw.

The cam­paign be­gins in Pick n Pay stores this week and runs un­til Septem­ber 4 or the an­i­mal cards run out, which­ever comes first.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.