Fun and collectable cards in store
WHAT do you get when you blend excitement and education for kids with cutting-edge augmented reality (AR) technology and a savvy marketing strategy? You get Super Animals – Pick n Pay’s new customer giveaway campaign, launched this week.
The campaign includes a number of elements Pick n Pay believes are unique, and follows on from the Stikeez promotion, which won thousands of young fans.
Pick n Pay’s customer and trade executive, John Bradshaw, said: “Everyone – from investors to our kids – has been asking us what comes next after Stikeez.
“We think we have found something fun and collectable our customers will enjoy.”
If you spend R150 at any Pick n Pay you get a pack of four collectable Super Animal cards. There are 108 cards to collect and swop in nine categories: fastest, toughest, deadliest, smartest, fiercest, weirdest, sneakiest, loudest and showiest.
In addition, each card has a barcode which can be read by a Sound Card Reader, available at Pick n Pay for R50. When swiped through this device, the sound of the animal depicted is brought to life.
The collector’s album, filled with fun trivia and plenty of activities, sells at Pick n Pay for R20. Pick n Pay will donate R1 from every album sold to support five partner environmental organisations: SA National Parks, the SPCA, Hoedspruit Endan- gered Species Centre, SA National Foundation for the Conservation of Coastal Birds, and the Endangered Wildlife Trust.
“By partnering these organisations we hope to highlight the great work they do to make sure our children and grandchildren can enjoy the incredible natural beauty we have,” said Bradshaw.
The Super Animals Sound Card can be used with the Super Animals app, which is free to download from the Apple App Store and Google Play Store. The Super Animals app features the use of a camera to blend virtual digital elements into our reality.
Each of the collectable Super Animals cards may be scanned using the app to bring an AR avatar to life – the avatar can be tapped to produce the animal’s call and browse through interesting facts about the creature.
You can even add scanned images of your cards to a virtual collector’s album through the app and unlock “Achievement” badges for various activations, such as collecting all the animals in a category.
When an animal is scanned through the app, it jumps into 3D form and can be snapped and shared with friends.
“Kids will be absolutely blown away when they scan in the Big Five in this app,” said Bradshaw.
The campaign begins in Pick n Pay stores this week and runs until September 4 or the animal cards run out, whichever comes first.