Poké­mon Go touted as a po­ten­tial boost for Cape tourism in­dus­try

Weekend Argus (Saturday Edition) - - LIFE -

THE HEAD of Cape Town tourism has urged lo­cal en­trepreneurs to make the most of the op­por­tu­ni­ties cre­ated by Poké­mon Go, the new smart­phone game that is cap­ti­vat­ing users across the globe.

En­ver Du­miny, chief ex­ec­u­tive of­fi­cer of Cape Town Tourism, said: “Across the globe shrewd tourism busi­nesses are ex­ploit­ing the op­por­tu­nity this game rep­re­sents by set­ting up sta­tions to en­tice play­ers or or­gan­is­ing meet-ups, draw­ing vis­i­tors to places they haven’t been to be­fore.”

In short, said Du­miny, they are gen­er­at­ing lo­cal tourism.

The aug­mented re­al­ity app, which has boosted the value of its man­u­fac­turer Nin­tendo’s stock dra­mat­i­cally, places char­ac­ters in lo­ca­tions all over the world, in li­braries, mu­se­ums, beach­fronts, gar­dens, streets, gyms and even in peo­ple’s homes. A player want­ing to progress in the game must find and col­lect char­ac­ters.

The game has not of­fi­cially been launched in South Africa yet but tech-savvy lo­cals have found a way around that and used a “patch” to down­load it.

Lo­cal users have been spot­ted snap­ping up char­ac­ters all over Cape Town, from the Com­pany’s Gar­den to Si­mon’s Town har­bour and back to Sea­point, said Du­miny.

Du­miny said the mil­len­nial gen­er­a­tion, peo­ple between the ages of 18 and 34, were es­pe­cially keen on the game. He said it was im­por­tant tourism busi­nesses and des­ti­na­tions adopt tech so­lu­tions to al­low them to en­gage with Poké­mon Go. – ANA

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