Take a stand against ageism
THE International Day of Older Persons is an opportunity to highlight the important contributions that older people make to society and raise awareness of the issues and challenges of ageing in today’s world.
The theme for 2016, Take a Stand Against Ageism, challenges everyone to consider ageism – the negative attitudes and discrimination based on age - and the detrimental impact it has on older people.
The World Health Assembly resolution related to the WHO Global Strategy and Action Plan on Ageing and Health, adopted in May 2016, calls on the director-general to develop, in coop- eration with other partners, a global campaign to combat ageism and achieve the ultimate goal of enhancing the day-to-day experience of older people and to optimize policy responses.
Ageism is stereotyping and discrimination on the basis of a person’s age.
Ageism is widespread and an insidious practice which has harmful effects on the health of older adults.
This year, we challenge everyone to identify and question these internalized ageist attitudes, and to understand the serious impact that these attitudes have.
Kate Holt / HelpAge International