World­wide deal makes vo­cal­ist feel in­vin­ci­ble

Weekend Argus (Saturday Edition) - - FRONT PAGE - SINOLWAZI APRIL

CARA Frew, a 25-year-old singer from Johannesburg, has signed a world­wide record deal with Sony Mu­sic En­ter­tain­ment Africa. She hopes the deal will ex­pose her mu­sic to big­ger and more di­verse au­di­ences.

“I’m very ex­cited. I have al­ways wanted to be signed to a ma­jor la­bel, to find the right gear with the right la­bel that re­ally wanted me to grow as an artist, and saw the big­ger pic­ture and re­ally be­lieved in me. Sony was the best op­tion, they are such an in­cred­i­ble team,” said Frew.

“It’s a huge step for my ca­reer, just to be rep­re­sented by such a rep­utable com­pany. It gives other peo­ple con­fi­dence in my work. I’m able to reach au­di­ences in the world that I wouldn’t have man­aged to achieve on my own.”

She is ex­cited to have ex­perts with decades of ex­pe­ri­ence to guide her.

Frew en­tered South African Idols five years ago as an in­ex­pe­ri­enced singer, al­though she had stud­ied mu­sic and been singing all her life.

She took the op­por­tu­nity to meet peo­ple and learn as much as she could, and said Idols mo­ti­vated her to fo­cus more on her mu­sic.

Frew pre­vi­ously worked with the likes of Black Cof- fee, Sketchy Bongo and sev­eral US-based pro­duc­ers. Her sin­gle In­vin­ci­ble was No 1 on the 5FM Top 30 chart for three months ear­lier this year, and is still en­joy­ing air­play on sta­tions na­tion­wide.

At the be­gin­ning of the year she went to Mi­ami to per­form at the Ul­tra fes­ti­val with Black Cof­fee, after which she had the chance to find a good song­writer in Los An­ge­les, with whom she con­tin­ues to work.

“It was in­cred­i­ble per­form­ing at Ul­tra, where I was on stage with Black Cof­fee. He is a very good friend of mine. He gave me such great en­ergy and con­fi­dence. He has a huge fol­low­ing and it was amaz­ing to rep­re­sent South Africa while per­form­ing in another coun­try,” she said.

She has been in LA for two months now, work­ing on her upcoming de­but al­bum which is set for re­lease next year.

“I’m still con­tin­u­ing to write as much ma­te­rial as pos­si­ble, and once we have a solid base of tracks, we’ll start look­ing a suit­able pro­ducer and col­lab­o­ra­tions. I would love to have Black Cof­fee on my al­bum.”

Her mu­sic fea­tures plenty of African beats, says Frew, but with a univer­sal feel.

“I add a lot of in­flu­ences from pop and South African beats, flavours and vibes. At the end of the day I am South African. I want to re­main a South African artist who is rep­re­sent­ing in­ter­na­tion­ally. I don’t want to lose that.”

sinolwazi.april@inl.co.za

PIC­TURE: SUPPLIED

Cara Frew has signed a world­wide record deal with Sony Mu­sic.

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