New mu­sic project raises aware­ness of so­cial prob­lems

Weekend Argus (Saturday Edition) - - FRONT PAGE - SINOLWAZI APRIL

IN A bid to dis­cover new tal­ent, while also of­fer­ing a plat­form to raise aware­ness about rape and abuse, or­gan­i­sa­tion Rada has re­leased a com­pi­la­tion al­bum fea­tur­ing 16 South African artists per­form­ing their orig­i­nal songs.

Rada (an acro­nym for rape, al­co­hol, drugs and abuse) runs com­mu­nity projects aimed at help­ing se­cure a health­ier and safer world.

It was founded by John Paul No­brega in 2013. He was sit­ting in the traf­fic on his way to work, lis­ten­ing to his daily dose of the Break­fast Show with Dar­ren Simp­son on what was then 94.7 Highveld Stereo, when he no­ticed some­thing un­usual.

“I lis­ten to mu­sic to de­stress. As I was lis­ten­ing to the show I no­ticed that ev­ery few min­utes a beep would echo over the air­waves, in­ter­rupt­ing their daily broad­cast,” he said.

Later No­brega learnt the beep sym­bol­ised each time some­one was raped in the coun­try, a cam­paign broad­cast in con­junc­tion with LeadSA.

“I switched the ra­dio off and tried to for­get about it.

“After two weeks I still had this cloud hang­ing over my head and knew that some­thing had to be done.

“I grew ex­tremely emo­tional about it, had a lengthy dis­cus­sion with Jac­que­line Gil­bert (now Rada man­ag­ing di­rec­tor) and shortly there­after bonded the house and started Rada.”

An ac­coun­tant by trade, he now jug­gles his time between the or­gan­i­sa­tion and his day job. Via the or­gan­i­sa­tion’s mu­sic arm, Rada Un­earthed, they not only raise aware­ness for Rada, but also serve the arts com­mu­nity by pro­vid­ing a plat­form for mu­si­cians to show­case their tal­ents.

“We want to give back to the mu­si­cal arts, to give South African artists, both es­tab­lished artists and up-and-com­ing, a chance to ex­pose their abil­ity,” he said. I know it’s a cliché but mu­sic is a univer­sal lan­guage,” No­brega said.

Their first al­bum, launched yes­ter­day, is ti­tled Rada Un­earthed Vol­ume 1.

No­brega said he had reached out to artists, informing them about his cause, and more and more got on board.

“We thought: ‘ Let’s make it big­ger.’ And that’s how the al­bum came about,” he said.

No­brega said the first sin­gle, Un­de­feated by Carolinbe Ba­role, en­cap­su­lated what Rada was all about. It told the story about one man’s fight to sur­vive against the odds.

● Visit www.radaun­earthed. co.za, or get your al­bum on iTunes and other dig­i­tal plat­forms.

sinolwazi.april@inl.co.za

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