Wanda snares big bad­minton deal

Weekend Argus (Saturday Edition) - - FRONT PAGE -

BEI­JING: China’s Dalian Wanda Group, con­trolled by the coun­try’s rich­est man, Wang Jian­lin, has signed an eightyear ex­clu­sive part­ner­ship with bad­minton’s in­ter­na­tional gov­ern­ing body, the lat­est high­level deal by Wanda to ex­pand its global sports foot­print.

Wanda signed the deal through its sub­sidiary, Swiss­based sports mar­ket­ing firm In­front Sports & Me­dia, se­cur­ing the ex­clu­sive spon­sor­ship and me­dia rights of ma­jor events of the Bad­minton World Fed­er­a­tion.

Thomas Lund, fed­er­a­tion sec­re­tary-gen­eral, said revenue from the deal would be worth hun­dreds of mil­lions of dol­lars over the eight-year pe­riod.

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