Fash­ion takes cue from skaters

Weekend Argus (Saturday Edition) - - FRONT PAGE -

LON­DON: Any­one who’s no­ticed more teenagers trans­port­ing them­selves from A to B on skate­boards re­cently should con­grat­u­late them­selves on their ob­ser­va­tional skills.

The sub­cul­ture is en­joy­ing quite a resur­gence at the mo­ment and high fash­ion has jumped on the band­wagon.

There’s a skate­board­ing su­per­model, Natalie Westling; last year de­signer Ashish sent mod­els down the cat­walk on wheels; while Gucci, DKNY and Louis Vuit­ton have all cast pro skaters to model in their ad­ver­tis­ing cam­paign.

Lo­gos in gen­eral are be­com­ing en­larged to power 1980s style promi­nence.

Other fac­tors are bring­ing back the trend of graphic lo­gos splashed down the sleeves of T-shirts, sweaters and hood­ies; high- fash­ion brands Moschino and Kenzo have cap­i­talised on their young clien­tele’s taste with logo-heavy mer­chan­dise.

Hap­pily for those not want­ing to ac­ces­sorise with se­vere leg and arm bruises, all you need to do to get the look is ju­di­ciously add a piece here or there, no need to lit­er­ally buy a skate­board. – The In­de­pen­dent

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.