Fashion takes cue from skaters
LONDON: Anyone who’s noticed more teenagers transporting themselves from A to B on skateboards recently should congratulate themselves on their observational skills.
The subculture is enjoying quite a resurgence at the moment and high fashion has jumped on the bandwagon.
There’s a skateboarding supermodel, Natalie Westling; last year designer Ashish sent models down the catwalk on wheels; while Gucci, DKNY and Louis Vuitton have all cast pro skaters to model in their advertising campaign.
Logos in general are becoming enlarged to power 1980s style prominence.
Other factors are bringing back the trend of graphic logos splashed down the sleeves of T-shirts, sweaters and hoodies; high- fashion brands Moschino and Kenzo have capitalised on their young clientele’s taste with logo-heavy merchandise.
Happily for those not wanting to accessorise with severe leg and arm bruises, all you need to do to get the look is judiciously add a piece here or there, no need to literally buy a skateboard. – The Independent