Suc­cess be­tween the cov­ers

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING - STAFF RE­PORTER

IN A world where print pub­li­ca­tions are often said to be dy­ing, and where there is lit­tle dif­fer­en­ti­a­tion in the mag­a­zine mar­ket, DEKAT has man­aged to es­tab­lish it­self as a sought-af­ter niche pub­li­ca­tion proudly dis­played on cof­fee ta­bles in many a lounge and board­room.

Thanks to a cre­ative ap­proach to non-con­ven­tional is­sues and topics cov­ered by sea­soned jour­nal­ists, a strong fo­cus on the lat­est se­lec­tion of top-end life­style goods, as well as a de­lec­ta­ble mix of art, cul­ture, decor, fash­ion, food and beauty, is­sue af­ter is­sue, DEKAT stands out.

It has a range of loyal ad­ver­tis­ers from the very high-end mar­ket, for ex­am­ple Richemont Lux­ury Group, Rolex and BMW.

The mag­a­zine is pub­lished five times a year and is avail­able in both Afrikaans and English.

DEKAT ed­i­tor and owner Elzilda Becker said the pub­li­ca­tion “con­tin­ues to lure pro­gres­sive, mod­ern and free-think­ing read­ers, rang­ing from pro­fes­sion­als to fam­i­lies and in­di­vid­u­als, all with a healthy dis­pos­able in­come”.

Becker de­scribes herself as a “bon vi­vant, a dreamer who hap­pily builds cas­tles in the air” and as “chair­per­son of the League of Ex­cep­tional and Strange Peo­ple”. She says she loves to tackle any chal­lenge that comes her way. And the more un­likely the prospect of suc­cess, the more de­ter­mined she is to prove naysay­ers wrong.

An avid art lover and owner of a large book col­lec­tion, Becker’s award-win­ning DEKAT cov­ers are often the talk of the town.

“DEKATv was a nat­u­ral ex­ten­sion of the DEKAT brand and since the first TV se­ries was aired in 2009, the 30-minute pro­grammes give view­ers a peek at the slightly strange and won­der­ful sto­ries from both South Africa and around the globe.” Last year, it was the fourth most-watched pro­gramme on kykNET. The new sea­son of DEKATv kicked off on Thurs­day.

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