Success between the covers
IN A world where print publications are often said to be dying, and where there is little differentiation in the magazine market, DEKAT has managed to establish itself as a sought-after niche publication proudly displayed on coffee tables in many a lounge and boardroom.
Thanks to a creative approach to non-conventional issues and topics covered by seasoned journalists, a strong focus on the latest selection of top-end lifestyle goods, as well as a delectable mix of art, culture, decor, fashion, food and beauty, issue after issue, DEKAT stands out.
It has a range of loyal advertisers from the very high-end market, for example Richemont Luxury Group, Rolex and BMW.
The magazine is published five times a year and is available in both Afrikaans and English.
DEKAT editor and owner Elzilda Becker said the publication “continues to lure progressive, modern and free-thinking readers, ranging from professionals to families and individuals, all with a healthy disposable income”.
Becker describes herself as a “bon vivant, a dreamer who happily builds castles in the air” and as “chairperson of the League of Exceptional and Strange People”. She says she loves to tackle any challenge that comes her way. And the more unlikely the prospect of success, the more determined she is to prove naysayers wrong.
An avid art lover and owner of a large book collection, Becker’s award-winning DEKAT covers are often the talk of the town.
“DEKATv was a natural extension of the DEKAT brand and since the first TV series was aired in 2009, the 30-minute programmes give viewers a peek at the slightly strange and wonderful stories from both South Africa and around the globe.” Last year, it was the fourth most-watched programme on kykNET. The new season of DEKATv kicked off on Thursday.