A fa­mil­iar face back in the ra­dio busi­ness

Weekend Argus (Saturday Edition) - - FRONT PAGE - ROBIN ADAMS

IT’S not just KFM’s on-air ros­ter that’s been reshuf­fled; there’s been some be­hindthe-scenes re­jig­ging too.

Pop­u­lar me­dia per­son­al­ity Saskia Falken is the ra­dio sta­tion’s lat­est ac­qui­si­tion as its new head of mar­ket­ing. She will man­age the look and feel of the KFM brand.

Pro­gramme man­ager Stephen Werner be­lieves there are good times ahead for the sta­tion.

“KFM is en­ter­ing an ex­cit­ing new era. We’ve put a lot of work into get­ting the sound of the sta­tion right,” Werner said.

“Bring­ing the dy­namic Saskia into the mar­ket­ing­man­ager role speaks to our fo­cus of get­ting all the best peo­ple in the most im­por­tant po­si­tions across KFM.”

Falken is best re­mem­bered for her mid­morn­ing show (9am-12pm) at Heart FM, a slot she hosted for seven years. She makes a re­turn to the ra­dio busi­ness af­ter a three-year ab­sence.

Falken com­pleted an MBA with the Uni­ver­sity of Cape Town’s Grad­u­ate School of Busi­ness and worked there full-time.

Ful­fill­ing the role of mar­ket­ing man­ager, she was re­spon­si­ble for build­ing and lead­ing the busi­ness school’s mar­ket­ing team in en­sur­ing its vis­i­bil­ity in South Africa and the con­ti­nent.

Falken boasts an im­pres­sive and di­verse CV, and can list for­mer model, as­sis­tant fash­ion edi­tor, TV pre­sen­ter and ra­dio con­tent pro­ducer among her roles.

KFM has a sig­nif­i­cant reach and broad­cast­ing foot­print in the Western and North­ern Cape. Its sig­nal stretches as far as Alexan­der Bay, and if you head east, you’ll still be able to lis­ten in Plet­ten­berg Bay.

Falken’s first or­der of busi­ness is pub­li­cis­ing and mar­ket­ing KFM’s new lineup, which takes to the air on July 3.

Saskia Falken is KFM’s new head of mar­ket­ing.

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