Mu­tual & Fed­eral re­brands as Old Mu­tual In­sure

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Mu­tual & Fed­eral is now Old Mu­tual In­sure. This fol­lows the an­nounce­ment of the re­brand­ing by the Old Mu­tual group on March 14 as part of its ef­forts to pro­vide ac­cess to a full range of fi­nan­cial ser­vices solutions un­der one brand.

Raimund Sny­ders, the chief ex­ec­u­tive of Old Mu­tual In­sure, says: “Chang­ing a well-recog­nised and re­spected brand such as Mu­tual & Fed­eral is not some­thing that hap­pens of­ten. The brand his­tory of Mu­tual & Fed­eral goes back to the 1800s, with this re­brand be­ing another mile­stone sig­nalling the jour­ney we have been on as a mem­ber of the Old Mu­tual fam­ily.

“We’re us­ing this op­por­tu­nity to im­prove our dig­i­tal ca­pa­bil­ity, to make it more con­ve­nient and eas­ier for bro­kers and cus­tomers across Africa to trans­act with us.”

Old Mu­tual In­sure forms part of Old Mu­tual Emerg­ing Mar­kets.

The new name and brand will be re­flected in all com­mu­ni­ca­tion with stake­hold­ers.

Ex­ist­ing pol­icy sched­ules and pol­icy word­ings will be re­branded when they come up for re­newal. It is ex­pected that these changes will take a max­i­mum of two years to be com­pleted. – Staff Re­porter

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