Mutual & Federal rebrands as Old Mutual Insure
Mutual & Federal is now Old Mutual Insure. This follows the announcement of the rebranding by the Old Mutual group on March 14 as part of its efforts to provide access to a full range of financial services solutions under one brand.
Raimund Snyders, the chief executive of Old Mutual Insure, says: “Changing a well-recognised and respected brand such as Mutual & Federal is not something that happens often. The brand history of Mutual & Federal goes back to the 1800s, with this rebrand being another milestone signalling the journey we have been on as a member of the Old Mutual family.
“We’re using this opportunity to improve our digital capability, to make it more convenient and easier for brokers and customers across Africa to transact with us.”
Old Mutual Insure forms part of Old Mutual Emerging Markets.
The new name and brand will be reflected in all communication with stakeholders.
Existing policy schedules and policy wordings will be rebranded when they come up for renewal. It is expected that these changes will take a maximum of two years to be completed. – Staff Reporter