LULO RUBUSHE, 23

Weekend Argus (Saturday Edition) - - FRONT PAGE -

BE­ING named one of Forbes Africa’s 2017 30 un­der 30s to look out for con­firmed what Lulo Rubushe had known since his teens: he was an en­tre­pre­neur at heart.

Four years ago, at the age of 19, Cape Town-born Rubushe and his part­ners be­gan a busi­ness that would cre­ate a plat­form for his pas­sion, while also cre­at­ing a liveli­hood for other young peo­ple.

RNDM streetwear and The RNDM Net­work came out of the re­al­i­sa­tion that a univer­sity de­gree did not guar­an­tee a job or in­come.

The busi­ness be­gan as a cloth­ing com­pany and has evolved into a life­style, in­no­va­tions and me­dia com­pany which de­vel­ops brand con­cepts, or­gan­ises events and en­cour­ages youth to ex­press their cre­ativ­ity and style through mu­sic and fash­ion.

Last year, Rubushe was nom­i­nated for the Youth In­flu­encer Awards.

He hopes for a South Africa that can cre­ate job op­por­tu­ni­ties for its youth.

He be­lieves the coun­try’s econ­omy would im­prove if the ed­u­ca­tion sys­tem in­cul­cated en­trepreneur­ship and sup­ported en­tre­pre­neur­ial ini­tia­tives.

“I have guest-lec­tured at the Univer­sity of the Western Cape where I taught stu­dents about en­trepreneur­ship and gave them in­sights from my per­spec­tive,” he said.

“In my en­tre­pre­neur­ial ven­ture with En­hanced Sports, we’re plan­ning to pro­vide skills and re­sources to un­der­priv­i­leged schools with the aid of gov­ern­ment.”

He says the sig­nif­i­cance of Youth Day lies in the abil­ity and free­dom to chase his dreams. “I com­mem­o­rate and re­mem­ber the youth of ‘76 who fought for our rights and died for our free­dom. Even though we face many so­cioe­co­nomic is­sues, I be­lieve it’s the re­spon­si­bil­ity of the youth of to­day to make a change for to­mor­row’s gen­er­a­tion.”

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