1.2 million pens up for grabs
LEADING pen company BIC is on the road with the Read Educational Trust and its national educational roadshow, and is giving out a total of
1.2 million pens to pupils at disadvantaged schools across the country.
This marks the seventh year that the company has taken to the road on its crusade to arm children with their main classroom tool.
Lillian Henderson, marketing director for BIC, said: “With 55.5% of South Africans living in poverty, according to the latest Poverty Trends Report, many parents are forced to prioritise putting food on the table over purchasing school supplies.
“For their kids, however, lack of access to essentials like pens is one of the biggest obstacles to school participation and academic achievement. Our aim with our annual pen distribution drive is to make education inclusive for all and promote a culture of lifelong learning.”
More than seven million children have received pens from BIC since 2011 through their Buy a Pen, Donate a
Pen programme, and they are looking to increase that number this year.
According to Henderson, the purpose of these donations is to give all pupils a means to succeed in their school lives by giving them equal access to an essential classroom item.
“Giving children the right learning tools can make a significant difference. BIC wants to help them pursue opportunities and talents that will allow them to power their potential and future.”
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