End of Belvedere burger-joint battle?
A POPULAR burger outlet at the V&A Waterfront is close to winning a 15-month battle against red tape and its competitors.
The owners of Woodies had hoped to open a branch in Claremont and applied for an operating licence for premises across from Belvedere Square.
Belvedere Square has three restaurants which serve sitdown patrons and offers takeaways. The Belvedere Square Development objected to Woodies’s application.
The city confirmed the objection and said an investigation has been completed. It was satisfied with the recommendation arising from the process and Brett Herron, mayoral committee member for transport and urban development, said the proposal to be tabled was based on the fact that:
The businesses was consistent with the spatial development framework and complied with the Southern District Plan and it supported economic growth.
Woodies would fit in with other land uses within the surrounding area.
The proposal would not alter the character of the area and wouldn't significantly impact on neighbouring properties.
The restaurant’s sitdown hours would have to be restricted to between 6pm and 10pm.
The city’s approval proposal is set to be tabled before the Municipal Planning Tribunal for a decision on Tuesday.
“As a small start-up business whose main focus is to create employment in an already tough economic climate, the decision (by the city) is most welcome,” Woodies co-owner Munir Haywood said.
The business had originally applied for a licence in November 2015 with the municipality.
Haywood said staff had been employed and trained in anticipation of the restaurant opening in Claremont.
“Consistency in a brand is very important. The business is a South African one by South Africans, so we do take pride in what we do – everyone including our staff family,” he said.
“We operate in a symbiotic way – with our staff and customers in mind. Our business is all about giving customers good quality for their hardearned money and to improve the lives of our staff.”
Haywood said he started selling burgers from his home in 2013.
As the demand for his food grew, he looked for premises to start a restaurant. He had been joined by his sister Lateffah and Faizullah Parker.
“Our burgers became so popular that we reached a point where we needed to open another store.
“But our growth is also linked to empowering people, so it’s not just about us – it is about growth for other families,” Haywood said.
The building at the intersection of Keurboom and Belvedere roads where Woodies, a popular burger eatery, has applied to open a branch.