Leav­ing it up to the imag­i­na­tion

Pop­u­lar mod­esty fash­ion stylist and blog­ger Na­bi­lah Kariem’s Eid out­fit look­book

Weekend Argus (Sunday Edition) - - NEWS - NONTANDO MPOSO

Fash­ion and style blogs fea­tur­ing mod­est cloth­ing con­tinue to gain mo­men­tum with fash­ion en­thu­si­asts, global brands and on run­ways.

Mus­lim style in­flu­encers are di­ver­si­fy­ing the fash­ion in­dus­try. From high-end de­sign­ers to main­stream me­dia and so­cial me­dia this busi­ness is a rapidly grow­ing sec­tor. Mod­est fash­ion in­flu­encer, de­signer and part­time stylist Na­bi­lah Kariem is one of the most in­flu­en­tial so­cial me­dia per­son­al­i­ties in South Africa pro­mot­ing fash­ion mod­esty. Kariem shares her Eid-ul-Fitr style in­spi­ra­tion with us.

Tell us a lit­tle about your­self?

I am a fash­ion in­flu­encer, de­signer and part-time stylist. I’m also a new­ly­wed, so I am all about my ca­reer and my mar­riage.

What is your def­i­ni­tion of fash­ion?

Fash­ion speaks for you with­out us­ing words. It’s a re­flec­tion of self.

How would you de­scribe your per­sonal style?

Clas­sic chic, with a pop of trend. And mod­est, of course. My reli­gion plays a big role in the way I dress.

What about your jour­ney to mod­esty, have you al­ways dressed like you do now?

No, not at all. I’ve had so many phases, but I think I’ve al­ways re­ally been into fash­ion. Grow­ing up and un­der­stand­ing my reli­gion is what changed things. What will you be wear­ing this Au­tumn/Winter sea­son? Any trends that have caught your eye?

Over­sized tops is def­i­nitely my go-to this sea­son, they are so trendy yet so comfy (no suffering for beauty this sea­son).

Who are your favourite mod­est fash­ion blog­gers? And how do they in­flu­ence your style?

As­cia AKF (a blog­ger from Kuwait). I love the way she lay­ers clothes.

She has the per­fect bal­ance of east and west in her looks.

What would you say is the best way to gen­er­ate in­come from fash­ion blog­ging?

The best way to mon­e­tise your fash­ion blog/so­cial me­dia plat­form is to not mon­e­tise it for as long as you pos­si­bly can. Even­tu­ally, if done cor­rectly, your plat­form will start to make money nat­u­rally with­out com­pro­mis­ing it­self. I see too many mon­e­tise too early and stunt the growth of their plat­form.

What is your daily beauty rou­tine?

I tend to fo­cus more on skin care on a daily ba­sis more than ac­tual makeup. Cleans­ing and mois­tur­is­ing in the morn­ing and evening is a must for me. I love look­ing fresh and awake. The makeup I use to help achieve this look is a wa­ter-based foun­da­tion (so my skin still looks nat­u­ral and my freck­les show through), Con­cealer for my dark un­der eyes, bushy brows, blush, nat­u­ral look­ing high­light and hy­drated lips.

Who is your favourite de­signer?

I wouldn’t say I have a favourite, but cur­rently I am ob­sess­ing over UAE-based de­sign­ers like Hessa Falasi.

What is the one fash­ion item that you couldn’t live with­out?

Mom jeans or straight cut jeans (I’m not a skinny jeans kind of girl)

What is the ul­ti­mate fash­ion item that you dream of pur­chas­ing?

An Abaya from Hessa Falasi (I don’t care which one, as long as she de­signed it)

Your tips on how to take the per­fect out­fit pho­to­graph for In­sta­gram?

Have an amaz­ing pho­tog­ra­pher and team on a well planned set. Take hundreds of shots and spend hours edit­ing the per­fect ones. In­sta­gram is the num­ber one fash­ion pub­lish­ing plat­form in the world right now, and that’s the level it’s at to be com­pet­i­tive. But for those who don’t take it that se­ri­ously: Be con­fi­dent in your look, it trans­lates on cam­era. Great light­ing can make av­er­age smart­phone cam­eras take amaz­ing images. Re­search photo com­po­si­tion and make sure you get it right.

One can re­tain one’s mod­esty while be­ing re­mark­ably well dressed.

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