Neo’s star shin­ing bright Down Un­der

Weekend Argus (Sunday Edition) - - NEWS - ANDREW ROBERT­SON

SINCE mov­ing to Syd­ney, Australia, for a “change of scenery”, Neo Prince Pitso has be­come one of South Africa’s shin­ing ex­ports on the in­ter­na­tional mu­sic scene.

Last year, he re­leased the first sin­gle from his The Neo Pitso EP, ti­tled Money First, which earned him the best rap act of 2016 hon­ours at the AMMA Awards.

Re­cently, Pitso re­leased the sin­gle En­ergy, fea­tur­ing South African hip pop artist AB Crazy, and plans to de­but his al­bum in Septem­ber.

Pitso has had the op­por­tu­nity to tour with well-known artists like Nas, The Game, Bone Thugs & Har­mony and has worked with global brands, such as Black­Berry, Adi­das and Al­izé.

“The jour­ney has been quite fruit­ful but it’s also had its chal­lenges,” the law school grad­u­ate said.

“The Aus­tralian in­dus­try is smaller than South Africa’s but it’s eas­ier to se­cure gigs over­seas from Australia as an independent artist to Asia, the UK and even Dubai. They both have their ben­e­fits but South Africa’s in­dus­try is def­i­nitely the larger of two.”

Pitso said as an independent artist, he did not feel pres­sured to con­form to pop­u­lar mu­sic – he was “too busy mind­ing my grass to see if any­one else’s is greener”.

“I see many artists try and com­pete and com­pare them­selves to es­tab­lished or signed artists, which is an ex­er­cise in fu­til­ity. I pre­fer to run my own race at my own pace. I’m do­ing bet­ter than 2016 Neo Pitso and al­ready look­ing to outdo the 2018 ver­sion of my­self.”

In 2015, Pitso was pre­sented with an African Aus­tralian of the year award at Syd­ney Opera House. “The award ba­si­cally opened more doors for me in the Aus­tralian mar­ket.”

The man be­hind hits such as We On, Veni Vidi Vici and Look At Me Now said he planned to re­turn home in Oc­to­ber – and might stay.

He wanted to “spread my mes­sage of hope with The Neo Pitso Foun­da­tion, at high schools across Africa”.

“I also see my­self con­tin­u­ing with my phil­an­thropic ef­forts in South Africa and helping stu­dents find their pur­pose and start liv­ing their lives to the fullest.”

PIC­TURE: SUP­PLIED

Hip hop artist Neo Pitso is mak­ing waves in Australia.

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