Neo’s star shining bright Down Under
SINCE moving to Sydney, Australia, for a “change of scenery”, Neo Prince Pitso has become one of South Africa’s shining exports on the international music scene.
Last year, he released the first single from his The Neo Pitso EP, titled Money First, which earned him the best rap act of 2016 honours at the AMMA Awards.
Recently, Pitso released the single Energy, featuring South African hip pop artist AB Crazy, and plans to debut his album in September.
Pitso has had the opportunity to tour with well-known artists like Nas, The Game, Bone Thugs & Harmony and has worked with global brands, such as BlackBerry, Adidas and Alizé.
“The journey has been quite fruitful but it’s also had its challenges,” the law school graduate said.
“The Australian industry is smaller than South Africa’s but it’s easier to secure gigs overseas from Australia as an independent artist to Asia, the UK and even Dubai. They both have their benefits but South Africa’s industry is definitely the larger of two.”
Pitso said as an independent artist, he did not feel pressured to conform to popular music – he was “too busy minding my grass to see if anyone else’s is greener”.
“I see many artists try and compete and compare themselves to established or signed artists, which is an exercise in futility. I prefer to run my own race at my own pace. I’m doing better than 2016 Neo Pitso and already looking to outdo the 2018 version of myself.”
In 2015, Pitso was presented with an African Australian of the year award at Sydney Opera House. “The award basically opened more doors for me in the Australian market.”
The man behind hits such as We On, Veni Vidi Vici and Look At Me Now said he planned to return home in October – and might stay.
He wanted to “spread my message of hope with The Neo Pitso Foundation, at high schools across Africa”.
“I also see myself continuing with my philanthropic efforts in South Africa and helping students find their purpose and start living their lives to the fullest.”
Hip hop artist Neo Pitso is making waves in Australia.