No match for red-hot interest in ‘Fire and Fury’
the first excerpts appeared, the book was ranked No 1 in sales on Amazon.com. And even during a week that Trump threatened to jail a former Clinton aide and press a button that would annihilate North Korea, Thursday’s White House press briefing was dominated by questions about the book.
A great debate waged over whether Fire and Fury was more damning or damnable. Were the anecdotes all accurate? Is it true that Trump can barely read? Do his staffers really think he’s basically an overgrown child? Does it matter if the book turns out just to be mostly true? Does anything matter?
This has become the biggest must-read Washington book in a generation.
The president saw to that when he threatened to sue the author and publisher, which only encouraged them to push up the publication date by four days.
He had earlier boosted its profile when he sent a cease-and-desist letter to his former chief strategist Steve Bannon, a major source for the book.
And he pushed it over the top just hours before the book hit the shelves by tweeting: “I authorised zero access to White House (actually turned him down many times) for author of phony book! I never spoke to him for book. Full of lies, misrepresentations and sources that don’t exist. Look at this guy’s past and watch what happens to him and Sloppy Steve!”
It could go down as the greatest unintentional marketing campaign in history.
Early on Thursday evening, Kramerbooks announced it would start selling copies of Wolff ’s book at midnight, nine hours before the text would be available to download via Kindle, and thus a rare case of paper being faster than digital.
The legendary bookstore started trending on Twitter. By 11.40pm, there were dozens of people in line – the journalists came first though.
“It’s like Harry Potter for adults,” someone said.
“Is it, though?” a woman asked. “I feel like that’s giving Michael Wolff too much credit.”
“I have a half-drunk beer and some half-eaten nachos at my table,” a man shouted, seemingly to no one in particular.
“But I don’t want to lose my spot. I’m here for the party.”
The store had 75 copies for readers to buy. It took 15 minutes for them to sell out.
“We’ll have more soon,” a store asssistant told a gaggle of disappointed would-be shoppers. “Plenty more.” – The Washington Post.