Lack of train­ing ev­i­dent in youth

Weekend Argus (Sunday Edition) - - OPINION -

WITH­OUT com­ment­ing on the “racist” na­ture of the H&M ad, I feel mar­ket­ing an­a­lyst Chris Mo­erdyk made an im­por­tant state­ment about com­pa­nies that use young, in­ex­pe­ri­enced, un­trained per­son­nel in po­si­tions that can be cru­cial to life, death and ethics.

Even in rel­a­tively “safer” jobs like cashiers, pack­ers and cell­phone shop con­sul­tants, one no­tices how poor the train­ing is for even sim­ple ap­pli­ca­tions.

In some cases, even the best of train­ing has a neg­a­tive ef­fect and makes vir­tual ro­bots out of young grad­u­ates who seem to know noth­ing about any­thing be­yond their nar­row roles.

Few watch the news, ei­ther on TV or on their phones; even fewer read the news­pa­pers.

Shock­ingly, our hor­rid stan­dards of for­mal ed­u­ca­tion, in high school and uni­ver­sity, do not pre­pare these poor youngsters for the af­ter-life of in­sti­tu­tion­alised learn­ing.

They are there­fore like lambs led to the slaugh­ter, ex­cept in this case those who get their throats cut are the em­ploy­ers, cus­tomers and ser­vice de­liv­ery end-users. Ebrahim Essa

Dur­ban

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