YouTube puts ads from video star Paul on ice
YOUTUBE has temporarily suspended all ads from video star Logan Paul’s channels after what it calls a pattern of behaviour unsuitable for advertisers.
YouTube said the videos on Paul’s channels were also “broadly damaging to the broader creator community”.
On Friday, YouTube updated policies outlining new steps it could take against video creators who violated its guidelines. Those include shutting off ad support, deleting videos by the creator and barring channels from being able to be recommended or put on its home page.
“When one creator does something particularly blatant – like conducts a heinous prank where people are traumatised, promotes violence or hate toward a group, demonstrates cruelty or sensationalises the pain of others in an attempt to gain views or subscribers – it can cause lasting damage to the community, including viewers, creators and the outside world,” said vice-president Ariel Bardin.
Last month, Paul posted a video of himself near what appeared to be a body hanging from a tree. YouTube suspended him at the time for violating its policies. But Paul has since posted a video of himself using a Taser on dead rats. That video is still up, with an age restriction. – AP