YouTube tests new ‘Explore’ tab
YOUTUBE is on a new drive to try to get users to watch more videos: it’s about to launch the test of a new “Explore” tab for its iOS app, which YouTube says will show videos, topics and channels users probably wouldn’t ordinarily see.
The test will affect 1% of YouTube’s iOS app viewers, according to the video platform. YouTube plans to run the experiment over the next few weeks.
For users in the trial, at the bottom of the iOS app screen, instead of the “Trending” tab there will be an “Explore” tab (with all of the content that’s in Trending moving into a section of Explore).
The different recommendations in the “Explore” tab on iOS will be personalised, based on an individual user’s viewing activity.
“With more videos coming to YouTube every minute we’re always experimenting with ways to make it easier for people to find, watch and share the videos that matter most to them,” YouTube said in announcing the test.
However, some changes and tests of previous new features haven’t gone down well with its community. – Variety