YouTube tests new ‘Ex­plore’ tab

Weekend Argus (Sunday Edition) - - TECH - TOD SPANGLER

YOUTUBE is on a new drive to try to get users to watch more videos: it’s about to launch the test of a new “Ex­plore” tab for its iOS app, which YouTube says will show videos, top­ics and chan­nels users prob­a­bly wouldn’t or­di­nar­ily see.

The test will af­fect 1% of YouTube’s iOS app view­ers, ac­cord­ing to the video plat­form. YouTube plans to run the ex­per­i­ment over the next few weeks.

For users in the trial, at the bot­tom of the iOS app screen, in­stead of the “Trend­ing” tab there will be an “Ex­plore” tab (with all of the content that’s in Trend­ing mov­ing into a sec­tion of Ex­plore).

The dif­fer­ent rec­om­men­da­tions in the “Ex­plore” tab on iOS will be per­son­alised, based on an in­di­vid­ual user’s view­ing ac­tiv­ity.

“With more videos com­ing to YouTube ev­ery minute we’re al­ways ex­per­i­ment­ing with ways to make it eas­ier for peo­ple to find, watch and share the videos that mat­ter most to them,” YouTube said in an­nounc­ing the test.

How­ever, some changes and tests of pre­vi­ous new fea­tures haven’t gone down well with its com­mu­nity. – Va­ri­ety

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