Weekend Argus (Sunday Edition) - - METRO -

ma­chine learn­ing and gam­i­fi­ca­tion.

The app is aimed at tech savvy mil­len­ni­als who struggle to save money. Co-founder Kamo­gelo Kekana said the app was a fi­nan­cial ed­u­ca­tion dis­tri­bu­tion plat­form pow­ered by a dig­i­tal coach, Gugu.

“Tools in­clude in­cen­tivis­ing pos­i­tive spend­ing and sav­ings be­hav­iours, fi­nan­cial lit­er­acy, and be­havioural coach­ing and ac­count­abil­ity via Gugu, de­liv­ered in a fun and quirky gam­i­fied ex­pe­ri­ence,” said Kekana.


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