Book­worm in­spires Mensa trio with 3D sto­ry­book app

Weekend Post (South Africa) - - Weekend Life - SAM VEN­TER

Could this be the ul­ti­mate book club wine?

The la­bels of Mensa wines im­me­di­ately draw the booklover in – a woman re­laxes in a comfy chair in a li­brary, a glass of wine and doggy com­pan­ion at her side, plus, in a first for SA wine, dig­i­tal sto­ry­telling is added to the mix with a clever aug­mented re­al­ity app that brings the la­bel to life.

Lo­cal stock­ist Benedetta Schafer of Life is Grape in Main Road, Walmer, says book- and wine-lovers are snap­ping up this new range from Over­hex Wines, in­trigued by the 3D sto­ry­book that pops out of the la­bel like a mini movie when scanned with a smart­phone – com­plete with sounds of pages turn­ing and the happy clam­our of peo­ple en­joy­ing food and wine.

The whole pack­age cre­ates a mul­ti­me­dia ex­pe­ri­ence of the brand propo­si­tion “live a great story”.

“If you love a good story and be­lieve that life is an ad­ven­ture made bet­ter by good wine – Mensa wines are tai­lor made for you,” they say.

There’s no con­nec­tion with the in­ter­na­tional IQ so­ci­ety, by the way – “Mensa” is the nick­name of Over­hex owner Ger­hard van der Wath’s wife (real name Em­mar­en­tia), the book­worm and story-teller of the fam­ily who in­spired the new range.

Be­yond the eye-catch­ing la­bels and their dig­i­tal man­i­fes­ta­tion, the wines are easy­drink­ing, crowd-pleas­ing stuff – ideal for book club night, re­lax­ing with friends round the braai, or curl­ing up with a good book.

The caber­net sau­vi­gnon is soft and juicy, with body and lots of fruit and a touch of typ­i­cal cab fruit­cake and dark choco­late, very pleas­ant in­deed.

A fresh and zesty sau­vi­gnon blanc is dry, but not su­per dry, an easy crowd-pleaser, while the chardon­nay-pinot noir of­fers a fresh light pink wine, straw­ber­ries with a touch of cream, verg­ing into off-dry ter­ri­tory for those who like their wine slightly sweeter.

Life is Grape cur­rently has them at R105 for the caber­net sau­vi­gnon, and R78 for the sau­vi­gnon blanc and chardon­nay-pinot noir, while stocks last, and they’re host­ing a tast­ing of the wines on No­vem­ber 29 for those who’d like to try be­fore they buy (email wine@lifeis­ for info and book­ings).

FIRST FOR SA WINE: The trio of Mensa wines tar­geted at book clubs and easy drink­ing, with SA’s first aug­mented re­al­ity app for wine that brings the la­bel to life

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