Warning on Mzansi profit
It will be unfair to expect the Mzansi Super League to break even financially in its first year of operation, Cricket South Africa (CSA) commercial head Clive Eksteen has said.
The much-awaited league starts next Friday and in a sports portfolio committee meeting two weeks ago CSA chief executive officer Thabang Moroe said the association was expecting to make losses of more than R600m over the next four years.
Moroe said the forecast losses did not include the Mzansi Super League‚ but rather the financial paucity of incoming tourists teams.
South Africa will be hosting Pakistan and Sri Lanka this season – sides that don’t turn the broadcast cash wheels like India‚ England and Australia.
“The intention is for the league to make money because it’s a commercial league and there are commercial imperatives‚” Eksteen said.
“Realistically‚ you’re not going to have a league break even in its first year.”
He said CSA had a commercial partner that would be announced some time next week while the tournament is set to have a broadcast footprint in India‚ Australia and the United Kingdom.
CSA announced on October 18 that Global Sports Commerce would be the tournament’s official commercial and broadcast partner for the next five years.