Sponsorship for SA women
POTCHEFSTROOM — On the eve of their departure for the ICC Women’s World Cup in India, the women’s national cricket team secured a six-year sponsorship deal with financial services group Momentum.
“This is a landmark sponsorship for our national women’s team, being the first significant financial backing they have ever received,” said Cricket SA’s acting CEO, Jacques Faul, in Potchefstroom yesterday.
“This deal will also go a long way to assist our development programmes to increase the depth in our women’s game.”
Faul said it would be a massive confidence boost for captain Mignon du Preez and the rest of the side, who would now take to the field in India with a sponsorship logo on their shirts for the first time.
He admitted women’s cricket was a difficult product to sell because of its limited media exposure. “Women’s cricket in South Africa has been badly neglected and it’s hugely challenging for the affiliates to give equal attention and allocate resources to all the different facets of the game.
“The sponsor’s attitude has been fantastic and we want to make women’s cricket as close to a professional setup as we can, otherwise we will never be able to challenge the likes of England or Australia.”
The Proteas were extremely competitive against the amateur sides, but were never quite able to cross the bridge and challenge professional teams.
The ICC Women’s World Cup will be held from January 31 to February 17 in India.
South Africa play their first game against New Zealand on February 1. — Sapa.