Spon­sor­ship for SA women

Weekend Witness - - Sport -

POTCHEF­STROOM — On the eve of their de­par­ture for the ICC Women’s World Cup in In­dia, the women’s na­tional cricket team se­cured a six-year spon­sor­ship deal with fi­nan­cial ser­vices group Mo­men­tum.

“This is a land­mark spon­sor­ship for our na­tional women’s team, be­ing the first sig­nif­i­cant fi­nan­cial back­ing they have ever re­ceived,” said Cricket SA’s act­ing CEO, Jacques Faul, in Potchef­stroom yes­ter­day.

“This deal will also go a long way to as­sist our devel­op­ment pro­grammes to in­crease the depth in our women’s game.”

Faul said it would be a mas­sive con­fi­dence boost for cap­tain Mignon du Preez and the rest of the side, who would now take to the field in In­dia with a spon­sor­ship logo on their shirts for the first time.

He ad­mit­ted women’s cricket was a dif­fi­cult prod­uct to sell be­cause of its lim­ited me­dia ex­po­sure. “Women’s cricket in South Africa has been badly ne­glected and it’s hugely chal­leng­ing for the af­fil­i­ates to give equal at­ten­tion and al­lo­cate re­sources to all the dif­fer­ent facets of the game.

“The spon­sor’s at­ti­tude has been fan­tas­tic and we want to make women’s cricket as close to a pro­fes­sional setup as we can, oth­er­wise we will never be able to chal­lenge the likes of Eng­land or Aus­tralia.”

The Proteas were ex­tremely com­pet­i­tive against the ama­teur sides, but were never quite able to cross the bridge and chal­lenge pro­fes­sional teams.

The ICC Women’s World Cup will be held from Jan­uary 31 to Fe­bru­ary 17 in In­dia.

South Africa play their first game against New Zealand on Fe­bru­ary 1. — Sapa.

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