Kanye makes his­tory

Weekend Witness - - Celebrities -

KANYE West is set to make his­tory when he per­forms for the sev­enth time at the MTV Video Mu­sic Awards (VMA) on Au­gust 26.

He will tie with Madonna as the artist with the most VMA per­for­mances.

A three-time VMA award win­ner, West has de­liv­ered some of the most vis­ually stun­ning and mem­o­rable per­for­mances to date, in­clud­ing the first look at Watch The Throne, the high­est gross­ing tour in hip-hop his­tory, and the in­no­va­tive, the­atri­cal stag­ing and vi­su­als of Run­away in 2010.

West joins pre­vi­ously an­nounced VMA per­former Lady Gaga, who will per­form the new sin­gle from her highly an­tic­i­pated up­com­ing fourth stu­dio al­bum, Art­pop.

Justin Tim­ber­lake, and Mack­le­more and Ryan Lewis, lead this year’s VMA pack with six nom­i­na­tions each. Tim­ber­lake’s nom­i­na­tions in­clude video of the year, best male video, best pop video and best edit­ing for Mir­rors, while his Suit and Tie, fea­tur­ing Jay Z, scored nods for best col­lab­o­ra­tion and best di­rec­tion.

Pre­vi­ously, Tim­ber­lake has taken home seven VMAs, in­clud­ing best pop video for Cry Me a River.

Mack­le­more and Ryan Lewis score their first VMA nom­i­na­tions with nods for video of the year Thrift Shop, best hip hop video, best cin­e­matog­ra­phy, best di­rec­tion and best edit­ing for Can’t Hold Us fea­tur­ing Ray Dal­ton, while Same Love re­ceived a nom­i­na­tion for best video with a so­cial mes­sage.

Bruno Mars gar­nered four nom­i­na­tions, in­clud­ing video of the year, best pop video and best male video for Locked Out of Heaven and best chore­og­ra­phy for Trea­sure.

Pink, Robin Thicke, Mi­ley Cyrus and Thirty Sec­onds to Mars are each up for three VMAs.

Other no­table nom­i­nees in­clude Tay­lor Swift, Drake, fun., Calvin Har­ris, and the Yeah Yeah Yeahs, as well as first-time VMA nom­i­nees Ken­drick La­mar, Lana del Rey, The Weeknd and Cap­i­tal Cities.

Win­ners will take home a spe­cial-edi­tion Moon­man tro­phy, re-imag­ined by world-renowned, Brook­lyn-based artist Kaws, which was cre­ated ex­clu­sively for this year’s show.

To build an­tic­i­pa­tion for the show, MTV has launched a cross plat­form so­cial cam­paign, #Road­ToTheVMAs, which fea­tures the Moon­man in a myr­iad of iconic lo­ca­tions through­out Brook­lyn and New York City.

Thus far, the cam­paign has gar­nered more than 53 mil­lion so­cial me­dia im­pres­sions, in­clud­ing over half a mil­lion likes on In­sta­gram, 37,5 mil­lion im­pres­sions on Twit­ter, 14,4 mil­lion im­pres­sions on Face­book and over one mil­lion im­pres­sions on Tum­blr.

The VMAs will be broad­cast live from the Brook­lyn’s Bar­clays Cen­tre at 3 am (CAT) on Au­gust 26 on MTV (DStv chan­nel 130), with a re­peat screen­ing at 8.30 pm (CAT). The show will be on MTV Base (DStv chan­nel 322) at 4 pm (CAT) on Au­gust 27.

For ad­di­tional in­for­ma­tion on this year’s MTV VMAs, visit www.mtv.co.za, like the Face­book page mtvza or fol­low @mtvza on Twit­ter.

— Arts Edi­tor.

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