Kanye makes history
KANYE West is set to make history when he performs for the seventh time at the MTV Video Music Awards (VMA) on August 26.
He will tie with Madonna as the artist with the most VMA performances.
A three-time VMA award winner, West has delivered some of the most visually stunning and memorable performances to date, including the first look at Watch The Throne, the highest grossing tour in hip-hop history, and the innovative, theatrical staging and visuals of Runaway in 2010.
West joins previously announced VMA performer Lady Gaga, who will perform the new single from her highly anticipated upcoming fourth studio album, Artpop.
Justin Timberlake, and Macklemore and Ryan Lewis, lead this year’s VMA pack with six nominations each. Timberlake’s nominations include video of the year, best male video, best pop video and best editing for Mirrors, while his Suit and Tie, featuring Jay Z, scored nods for best collaboration and best direction.
Previously, Timberlake has taken home seven VMAs, including best pop video for Cry Me a River.
Macklemore and Ryan Lewis score their first VMA nominations with nods for video of the year Thrift Shop, best hip hop video, best cinematography, best direction and best editing for Can’t Hold Us featuring Ray Dalton, while Same Love received a nomination for best video with a social message.
Bruno Mars garnered four nominations, including video of the year, best pop video and best male video for Locked Out of Heaven and best choreography for Treasure.
Pink, Robin Thicke, Miley Cyrus and Thirty Seconds to Mars are each up for three VMAs.
Other notable nominees include Taylor Swift, Drake, fun., Calvin Harris, and the Yeah Yeah Yeahs, as well as first-time VMA nominees Kendrick Lamar, Lana del Rey, The Weeknd and Capital Cities.
Winners will take home a special-edition Moonman trophy, re-imagined by world-renowned, Brooklyn-based artist Kaws, which was created exclusively for this year’s show.
To build anticipation for the show, MTV has launched a cross platform social campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and New York City.
Thus far, the campaign has garnered more than 53 million social media impressions, including over half a million likes on Instagram, 37,5 million impressions on Twitter, 14,4 million impressions on Facebook and over one million impressions on Tumblr.
The VMAs will be broadcast live from the Brooklyn’s Barclays Centre at 3 am (CAT) on August 26 on MTV (DStv channel 130), with a repeat screening at 8.30 pm (CAT). The show will be on MTV Base (DStv channel 322) at 4 pm (CAT) on August 27.
For additional information on this year’s MTV VMAs, visit www.mtv.co.za, like the Facebook page mtvza or follow @mtvza on Twitter.
— Arts Editor.