Black F ri­day cr eates ex­cite­ment in S A s tores

Weekend Witness - - Ne Ws - AMIL UMR AW

AT some point yes­ter­day, you may have heard the w ords “Black F ri­day” flo at around in the offic e or on so­cial net ­ works.

Don’t take of­fence, it’s not a new racial slan­der sp at out fr om the depths of our coun­try’s past. So what is Black Fri­day and ho w did it g et her e?

Black Fri­day is an Amer­i­can name orf the da y f ol­low­ing T han­ks­giv­ing e very year and is of­ten re­garded as the be­gin­ning of the Christ­mas shop­ping sea­son in Western c oun­tries.

Ma­jor r etail­ers open their shops at odd hours of the morn­ing and mas­sively cut down their pric es t o draw in cus ­ tomers f or one big shop­ping e xtrav­a­ganza e very y ear.

The day’s name orig­i­nated in Philadel­phia, where it orig­i­nally was used to de­scribe dis­rup­tive pedes­trian and ve­hi­cle tr affic and ac cidents that w ould oc­cur on the da y aft er T han­ks­giv­ing.

Later an al­ter­na­tive ex­pla­na­tion was made. A ccord­ing t o usec on­, ac­coun­tants gen­er­ally use black ink t o sig­nify profit when record­ing each day’s book en­trie s.

Red is used to sig­nify loss. There­fore, re­tail­ers tr adi­tion­ally op­er­ated at a fi­nan­cial los s ( con­sid­ered to be “in the red”) from Jan­uary through Novem­ber, and “Black Fri­day” in­di­cates the point at which re­tail­ers be­gin to turn a profit, or r emain “in the black” .

This year has seen many South Afri­ can s tores adopt­ing the Black F ri­day tra­di­tion. Some big name s y es­ter­day cut their prices for one day only in prepa­ra­tion f or the Chris tmas sea­son.

Mar­ket­ing di­rec­tor of Check­ers Neil Schreuder said that the Check­ers Black Fri­day pro­mo­tion would bring some of the Amer­i­can ex­cite­ment to their stores for Chris tmas, but the mul­ti­mil­lion rand price cuts will be a w elcome gift for c onsumers in try­ing ec onomic times.

“It will help con­sumers con­sid­er­ably with Chris tmas sa vings and w e ha ve pulled out all the s tops t o en­sur e S A con­sumers will get un­prece­dented deals this Fri­day [y es­ter­day].

“They have been care­fully cho­sen to suit our cus­tomers’ shop­ping needs this time of year and we are con­fi­dent that con­sumers will rush t o take ad­van­tage of this one day sales pro­mo­tion of note,” Schreuder said.

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