Black F riday cr eates excitement in S A s tores
AT some point yesterday, you may have heard the w ords “Black F riday” flo at around in the offic e or on social net works.
Don’t take offence, it’s not a new racial slander sp at out fr om the depths of our country’s past. So what is Black Friday and ho w did it g et her e?
Black Friday is an American name orf the da y f ollowing T hanksgiving e very year and is often regarded as the beginning of the Christmas shopping season in Western c ountries.
Major r etailers open their shops at odd hours of the morning and massively cut down their pric es t o draw in cus tomers f or one big shopping e xtravaganza e very y ear.
The day’s name originated in Philadelphia, where it originally was used to describe disruptive pedestrian and vehicle tr affic and ac cidents that w ould occur on the da y aft er T hanksgiving.
Later an alternative explanation was made. A ccording t o usec onomy.com, accountants generally use black ink t o signify profit when recording each day’s book entrie s.
Red is used to signify loss. Therefore, retailers tr aditionally operated at a financial los s ( considered to be “in the red”) from January through November, and “Black Friday” indicates the point at which retailers begin to turn a profit, or r emain “in the black” .
This year has seen many South Afri can s tores adopting the Black F riday tradition. Some big name s y esterday cut their prices for one day only in preparation f or the Chris tmas season.
Marketing director of Checkers Neil Schreuder said that the Checkers Black Friday promotion would bring some of the American excitement to their stores for Chris tmas, but the multimillion rand price cuts will be a w elcome gift for c onsumers in trying ec onomic times.
“It will help consumers considerably with Chris tmas sa vings and w e ha ve pulled out all the s tops t o ensur e S A consumers will get unprecedented deals this Friday [y esterday].
“They have been carefully chosen to suit our customers’ shopping needs this time of year and we are confident that consumers will rush t o take advantage of this one day sales promotion of note,” Schreuder said.