Mix ‘n’ match make-up for women who break the mould
Shy or bold. Sweet or sarcastic. Strong or vulnerable. Feminine or feminist. Now do us a favour and change each “or” into an “and.” Ah, yes, that feels so much better. After all, if feminism were born out of the desire that all women should have the freedom to choose without feeling marginalised by those choices, why would our approach to beauty be any different? This story answers that question and reflects a broader shift in our culture. A culture where a woman’s right to wear cosmetics (or not) without shame is celebrated. Where a woman can be tough as nails and rock glitter manicures, where a drill and a curling iron can both be considered power tools and a politician/athlete/anyone can take a long, hard look in the mirror – and realise that her smoky eye could use more smoulder. In 2017, we’re breaking conventions – and it’s a pretty powerful thing.