Why She Gave Up On Gluten-Free
It’s no wonder Jess Hart, 31, stars in Seafolly campaigns and has walked the Victoria’s Secret runway – she’s in ace shape and that’s because she gives her body plenty of TLC. “I just took a three-day transcendental meditation course at the weekend, it’s my new thing,” she says. “My sister [Ashley] has been meditating for years and every time I’m with her, she does 20 minutes in the morning, 20 in the afternoon. I used to think it was too hard to find the time, but I’m going to do it. The benefits outweigh the commitment by a long shot,” she says. We chatted to Jess while she was waiting for a flight back from LA to NYC. Between shooting fashion campaigns globally and running LUMA, her own natural cosmetics line, we’re frankly impressed she has time for anything except collapsing on the couch. High achieving is in her genes.
Growing up, my favourite meal was fried food…
My mum always fed us healthy, organic food; we were never allowed white bread – it always had to be grainy and I think at the beginning I rebelled against that and wanted all the things I wasn’t allowed to have. But it’s not long before you realise how unhealthy food makes you feel gross. I’m very much about balance today. Don’t get me wrong, I still love pizzas and burgers and I eat them, I don’t hold back, it’s just about balancing it.
The older you get, the harder you have to work at the gym…
I turned 30 last year and everything’s changed. At 20, you don’t worry about much, everything bounces back a lot quicker. Back then I wouldn’t have thought twice about things like what I’m eating. But as you get wiser, you become more in tune with your body and it just feels better when you nourish it. I’m more loving towards myself now.
Starting my own beauty company has been a learning curve…
At the beginning I knew exactly what I wanted, but I learnt along the way that you have to be open to professional opinions and criticism. We take polls now to find out what’s working. You have to be patient and you can’t learn unless you make mistakes, you have to be okay with that. And be willing to put yourself out there creatively, which is intimidating. But LUMA has been really well received and it’s an amazing contrast to modelling.
The health vibe in NYC is nothing like LA…
There aren’t as many gluten-free restaurants and juice bars and healthy coffee shops everywhere. I do feel a lot healthier when I’m in LA. New York is more about eating out and there’s only so much you can control when you do that. With the lifestyle in New York, you don’t have a lot of time to go grocery shopping and cook for yourself. Most of the fresh food in your fridge goes off because for the next two nights you’re out for dinner. It takes a lot more planning to be healthy there.
I once spent a year not eating gluten…
I did feel amazing, my system did work better. But then, well, I love pizza so I couldn’t keep that up! But now I feel I have a healthy relationship with it. But I think taking it out for that time helped me tolerate it more, my system used to, you know, back up if I ate a lot of wheat, but now I think I process and digest it better.
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