Pssst, the power of oats is the beauty secret your skin’s been looking for
As the winter months roll on, it’s time to rethink your skin regimen. Spring is just around the corner and before you know it, it’ll be time to show the world some bare skin again. Sound scary? Don’t worry, this is where the power of oats comes in… Thankfully, there’s no need to smear the grains all over your body – you can get the hydrating and protective power of oats onto your skin with Aveeno Skincare. THE TEST OF TIME It was the ancient Greeks and Romans centuries ago who first discovered this beauty secret – they used finely milled (colloidal) oats as a natural beauty enhancer to help soothe and relieve extra-dry and irritated skin. BOTTLED UP Dry-skin experts Aveeno latched on to this ancient secret and created a range of moisturising products that contain the natural emollients from oats that are useful in hydrating skin. Colloidal oatmeal restores moisture and soothes dry, sensitive skin. It forms a protective film on the surface of the skin, helping to protect the skin barrier. SOFT & SUPPLE For everyday softness, try Aveeno Daily Moisturising Lotion (R79.95). It moisturises dry skin for up to 24 hours, leaving it smooth and hydrated. You’ll see a visible improvement in your skin in just two weeks – it’s the natural choice for dry skin relief. P.S. While strongly advocating a zerowaste policy, Aveeno is committed to protecting the earth’s resources by using naturally active ingredients from sustainable sources. You can rest assured knowing you’re being kind to the environment, as well as your skin.