Bring out the brilliance
Brilliant Brunette from John Frieda illuminates and enhances dark tresses – just the thing for brunettes with mousey-looking hair
BRUNETTES know there isn’t a one-size-fits-all haircare solution for dark locks. The experts at John Frieda have known this for more than a decade, which is why they launched the Brilliant Brunette range in 2004 – a celebration of brunettes and their infinite shades.
Brilliant Brunette Visibly Brighter, Brilliant Brunette Visibly Deeper and Brilliant Brunette Colour Protect are for brunettes looking to create a bespoke dimensional tone in a glorious range of shades.
The dark pigments in brunette hair tend to absorb light, while daily wear and tear from the frequent use of heat appliances can damage hair, rough up the cuticles on the surface and cause the interior to become porous. As a result, damaged brown hair tends to diffuse light rather than reflect it, causing the mousey look – a matt, uniform colour instead of a textured, rich, high gloss.
HOW DOES IT WORK?
The patented multidimensional shine technology in the John Frieda Brilliant Brunette range is delivered deep into the hair shaft, filling in and mending porous areas of each strand.
This maximises light reflection and allows a vast array of rich, varied brunette tones to be illuminated for incredible multidimensional gloss and shine.