Bring out the bril­liance

Bril­liant Brunette from John Frieda il­lu­mi­nates and en­hances dark tresses – just the thing for brunettes with mousey-look­ing hair

YOU (South Africa) - - NEWS -

BRUNETTES know there isn’t a one-size-fits-all hair­care so­lu­tion for dark locks. The ex­perts at John Frieda have known this for more than a decade, which is why they launched the Bril­liant Brunette range in 2004 – a cel­e­bra­tion of brunettes and their in­fi­nite shades.

Bril­liant Brunette Vis­i­bly Brighter, Bril­liant Brunette Vis­i­bly Deeper and Bril­liant Brunette Colour Pro­tect are for brunettes look­ing to cre­ate a be­spoke di­men­sional tone in a glo­ri­ous range of shades.

BRUNETTE PROB­LEMS

The dark pig­ments in brunette hair tend to ab­sorb light, while daily wear and tear from the fre­quent use of heat ap­pli­ances can dam­age hair, rough up the cu­ti­cles on the sur­face and cause the in­te­rior to be­come por­ous. As a re­sult, dam­aged brown hair tends to dif­fuse light rather than re­flect it, caus­ing the mousey look – a matt, uni­form colour in­stead of a tex­tured, rich, high gloss.

HOW DOES IT WORK?

The patented mul­ti­di­men­sional shine tech­nol­ogy in the John Frieda Bril­liant Brunette range is de­liv­ered deep into the hair shaft, fill­ing in and mend­ing por­ous ar­eas of each strand.

This max­imises light re­flec­tion and al­lows a vast ar­ray of rich, var­ied brunette tones to be il­lu­mi­nated for in­cred­i­ble mul­ti­di­men­sional gloss and shine.

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