Ri­hanna’s bold new ven­ture

40 SHADES OF FAB­U­LOUS WORK, WORK, WORK Singer, fash­ion icon, phi­lan­thropist and now beauty mogul – Ri­hanna slays ev­ery­thing she takes on!

YOU (South Africa) - - CONTENTS - COM­PILED BY DEN­NIS CAVERNELIS

HEAR her name and you’ll think of the in­ter­na­tional su­per­star who changed the way we feel about um­brella, ella, el­las. But there’s lots more to Ri­hanna than be­ing a phe­nom­e­nal hit­maker who’s had mu­sic in­dus­try heavy­weights fight­ing to get her to sign – and sing – with them.

Ev­ery­thing the Bar­ba­dian touches turns to gold – and her lat­est ven­ture is no ex­cep­tion. Her new beauty line, Fenty Beauty, was sold out on­line and in stores across the US in its first month, rak­ing in mil­lions of dol­lars. So just what makes it – and RiRi – so spe­cial? Ev­ery­one from or­di­nary women to A-lis­ters and RiRi’s posse of pals are over the moon about Fenty Beauty.

And the rea­son for its light­ning-fast suc­cess is sim­ple: it of­fers a foun­da­tion range – Pro Filt’r Soft Matte Longwear Foun­da­tion – that in­cludes 40 colours for nearly ev­ery shade of skin and un­der­tone across the colour spec­trum.

Women who’ve bat­tled to find their ex­act shade have breathed a sigh of re­lief. And that re­lief, com­bined with a surge of ex­cite­ment about the prod­uct, saw many of the shades sell out al­most in­stantly.

The foun­da­tion works for ev­ery­body from Krys­tal Roberts, a nurse with albinism, to ac­tress and di­rec­tor Gabourey Sidibe.

Krys­tal’s In­sta­gram post about find­ing a shade that worked for her went vi­ral.

She wrote in the cap­tion, “I’m freak­ing out! #110 #Per­fex­tMatch #WhatSkin! Re­think­ing all the times I ended up or­ange! It’s a new world. Great job, @badgal­riri #Al­bi­noMatch”

“Peo­ple were say­ing to me, ‘You’re gor­geous! You go, girl!’ ” Krys­tal said of the pos­i­tive re­sponse she re­ceived on­line.

At the beauty line launch, Ri­hanna ex­plained the range’s in­clu­siv­ity. “It was re­ally im­por­tant for me. In ev­ery prod­uct, I was like, ‘There needs to be some­thing for a dark-skinned girl, there needs to be some­thing for a re­ally pale girl, there needs to be some­thing in be­tween.’

“So you want peo­ple to ap­pre­ci­ate the prod­uct and not feel like, ‘Oh, that’s cute, but it only looks good on her’.” Fenty Beauty isn’t the mu­sic hit­maker’s first break­away project. RiRi (29) has been in­volved in a de­signer shoe col­lab­o­ra­tion with Manolo Blah­nik, a lux­ury jew­ellery col­lec­tion with Chopard and a fash­ion line with Puma.

Her beauty range is a col­lab­o­ra­tion with French lux­ury goods con­glom­er­ate LVMH Moët Hen­nessy Louis Vuit­ton SE.

RiRi’s been work­ing since she was 16 years old, so there’s lots we can learn from her.

S She sur­rounds her­self with good peo­ple

The most im­por­tant part of any project is putting the best team to­gether, she be­lieves. “If I can do your job bet­ter than you, I can’t hire you. That’s a waste of my mone y and time.

“But if you have some­thing to of­fer, I know there’s an ex­per­tise I can re­spect and I put peo­ple in places based on their strengths.”

S She’s a metic­u­lous plan­ner

Fenty Beauty might be a run­away hit but it wasn’t an overnight suc­cess. RiRi spent years re­search­ing the ven­ture and “never wanted it to be a rushed project”.

“I al­ways wanted it to be some­thing that was re­spected and if I feel like I’m not there yet, I’m not even go­ing to try to get it out there,” she says.

S She learns from fail­ures

“I’m al­ways up for a chal­lenge so if I don’t get it right the first time or the first hun­dred thou­sand times, I’m go­ing to keep try­ing un­til I fig­ure it out.”

DO­ING IT FOR OTH­ERS

Ri­hanna isn’t shy to use her clout – and her 80-plus-mil­lion Twit­ter fol­low­ers – to get stuff done.

Global Cit­i­zen, a New York-based or­gan­i­sa­tion work­ing to erad­i­cate ex­treme poverty, asked her to help last year af­ter France was slow to com­mit funds to its #Ed­u­ca­tionCan­notWait cam­paign to help chil­dren af­fected by nat­u­ral disas­ters, poverty and other crises.

The Wild Thoughts singer penned a let­ter and got on Twit­ter. “@fhol­lande [then-French pres­i­dent François Hol­lande]: Did you see my let­ter? Wait­ing on your an­swer! We need your lead­er­ship on #Ed­u­ca­tionCan­notWait.” Within 24 hours, Hol­lande replied and weeks later he re­leased $2 mil­lion (R28 mil­lion).

She’s also in­spired many with her body­pos­i­tive mes­sages. “I think it’s im­por­tant to make sure you wear the thing that works for your body the best and that’s flat­ter­ing,” she said.

NOT ALL WORK AND NO PLAY

Ri­hanna also man­ages to make time for her bud­ding ro­mance with Saudi bil­lion­aire Has­san Jameel (29).

The cou­ple, who were first spot­ted to­gether in June, re­cently had a ro­man­tic ren­dezvous in Bos­ton and were seen with friends at restau­rants in the city.

“They were su­per chilled. She was su­per nice, rel­a­tively quiet,” a fel­low diner said of the star, who had a small fil­let steak dressed in truf­fle but­ter and a glass of red wine.

And, of course, our RiRi loves her­self some car­ni­val fun too – all those fab­u­lous OTT pics from Bar­ba­dos’ an­nual Crop Over Fes­ti­val ear­lier this year prove it. Long may they last!

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