NOW FOR #YEXIT!
Kanye Wests reckons he’s done with politics – but he’s still a fan of President Donald Trump. Here’s a look at the rapper’s colourful contribution to the US political scene
AND just like that the unlikeliest bromance in politics looks as if it’s come to an abrupt halt. Which means no more back-slapping and loving lip service from the world’s most controversial leader and one of the planet’s biggest stars. Kanye West has learnt his lesson – or so it seems.
In a move dubbed #Yexit, Ye recently announced he was backing out of all things political. “My eyes are now wide open and I now realise I’ve been used to spread messages I don’t believe in,” he announced on Twitter. “I’m distancing myself from politics and completely focusing on being creative.”
For more than two years Ye’s outrageous pro-Donald Trump statements angered fans and bewildered millions.
But his sudden about-turn may have more to do with the state of his coffers than a crisis of conscience.
His erratic behaviour has done serious damage to his fashion business, according to American research platform Spotted, which recently released a study on the impact of Ye’s “polarising political persona”.
The rapper’s appeal to people under 25 took the biggest knock. His brand, Yeezy, reported fledgling sales recently and Adidas is worried.
Ye signed a deal with the sportswear giant for three sneaker styles in time for Christmas and Adidas is hoping his departure from the political platform will boost festive season sales. But Spotted CEO Janet Comenos says anyone who pins their mast to Ye now is taking a major chance.
“Some of his recent behaviour has reduced his appeal with younger consumers. With or without the Kardashians by his side, West is an extremely risky choice of brand ambassador.”
Here’s a look at Ye’s contribution to politics over the years.