MISTAKES EVERY ENTREPRENEUR SHOULD AVOID
1 I developed a website before I was ready to – don’t make that mistake. I had to pay more than once to get the website updated when my range was eventually ready.
2 Not every supplier is trustworthy. I trusted someone to manufacture for me and she disappeared with my money and fabrics. Make sure suppliers understand your brand.
I had suppliers who manufactured off specifications and delivered substandard garments after full payment.
3 Ask photographers for their portfolios. I once paid a small fortune on photography to another start-up, but they were so bad I couldn’t use any of the images. 4 Optimism is great but can be expensive. I started with too many options in my range and was left with a lot of stock that didn’t sell. 5 Save or make provision for trial and error. I had size labels made three times over before they were perfect.