She’s fea­tured in the SA Fash­ion Hand­book

for two con­sec­u­tive years and counts SA Fash­ion Week founder, Lu­cilla Booyzen, as a client. YOLANDE ROSE’S sleep­wear has pro­vided sweet dreams since 2016.

Your Family - - Create A Second Income -

Un­like other chil­dren who climbed trees or played with toys, Yolande Rose’s favourite game was play­ing ‘busi­ness’. She’s now the pro­gramme man­ager at an FMCG com­pany and runs Rose Cre­ations Sleep­wear on the side.

‘My first “busi­ness” was called Seal Com­pany, and I did just about ev­ery­thing: ad­ver­tis­ing pam­phlets be­came prod­uct cat­a­logues; a blue plas­tic till rang non­stop; I had a makeshift phone to reach my main client, my mom, who had to be within hear­ing dis­tance. This usu­ally meant me be­ing un­der the kitchen ta­ble while mom ironed or cooked. It was the busiest yet most suc­cess­ful onewoman op­er­a­tion!’

Over the years Yolande ven­tured into cor­po­rate roles in dif­fer­ent in­dus­tries across the globe. This in­ter­na­tional ex­pe­ri­ence en­trenched her love for shop­ping, par­tic­u­larly for qual­ity pur­chases.

‘I had a New Year’s tra­di­tion of wear­ing new sleep­wear to see in the year. One year I went search­ing for high qual­ity, so­phis­ti­cated, and well styled cot­ton sleep­wear. I didn’t find what I was look­ing for, so I de­cided it was time to make my own qual­ity nightwear.’ With Rose Cre­ations, Yolande wanted to bring to life her vi­sion and in­ter­pre­ta­tion of top qual­ity fab­rics and well-tai­lored gar­ments in clas­sic and so­phis­ti­cated styles, with vi­brant and play­ful colours. ‘Our look is clas­sic yet play­ful, with dis­creet sex ap­peal. We don’t gen­er­ally re­peat fab­ric colours or pat­terns, so gar­ments are mostly lim­ited. Our clients love the colours, the feel of the fab­ric, and the dis­creet sex­i­ness in some of our pieces.’

At first, Yolande in­vited friends and fam­ily to pri­vate pop-up events at her home. She has since ex­panded to an on­line store and at­tends sev­eral mar­kets.

‘The work for mar­kets starts months be­fore, and I’m con­stantly on the look­out for those that are right for my brand. A few days be­fore a mar­ket day I re­search the type of peo­ple who visit as this helps me de­cide on the gar­ments to take along. I also have to re­mem­ber to charge my card reader, phone and power bank. A few weeks be­fore the mar­ket I do as much so­cial me­dia ad­ver­tis­ing as pos­si­ble.’

With no ad­di­tional re­sources to cover sup­port func­tions, it makes the work for Rose Cre­ations more de­mand­ing, es­pe­cially as she has only one part-time em­ployee, who is the com­pany’s op­er­a­tions man­ager. ‘I also have sup­port from my hus­band, brother, par­ents (who are sup­ply chain man­agers and over­see stock take and some­times man­age distri­bu­tion), and my two-year-old son Haile who lets me work in­be­tween nap and feed­ing time.’

Yolande was par­tic­u­larly proud to be at the SA Fash­ion Week Pop Up event in 2017 and was in­vited to sub­mit prod­ucts for a Sun­day Times fash­ion spread within one year of op­er­a­tion. ‘The most ful­fill­ing part of it all though, is go­ing from just think­ing about Rose Cre­ations to ac­tu­ally mak­ing it hap­pen. Ev­ery time some­one makes a re­peat pur­chase, I feel suc­cess­ful.’ Rose­cre­

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.