Change begins with women
LOCAL women in business gathered at the City of uMhlathuze auditorium last week for an information session with the aim of inspiring and uplifting one another.
The event hosted by radio DJ Zanda Mthembu featured a number of motivational speakers including entrepreneurs
Gugu Bhengu and Rene Bekker.
It also hosted presentations from industries such as the Small Enterprise Development Agency, Department of Labour, Economic Development and National Youth Development Agency.
Addressing the packed auditorium, business strategist Sithembile Myeza said women need to change the narrative that they are incapable.
‘People are less likely to associate us with power, leadership or competence. We have to work extra hard than men to prove we are capable,’ Myeza said.
She said for women to succeed they need to support and empower each other.
‘We need to move away from the mentality that if another woman is succeeding either in business or personally, then we speak negatively of her or want to pull her down,’ she said.
Myeza said research has been conducted that shows the influence and the contribution female presence has in industries.
‘There is research that shows that if you want to see improvement anywhere, involve a woman.
‘We have power that has been researched and proven but we need to start using it,’ she said.
She said this emphasises the benefit for women advancement in all sectors.
‘When women are successful, it drives economic and social growth. When women do better, economies do better,’ she said, but she urged women to take charge and utilise the power they possess.
‘The change has to start with you. If we don’t change our own thinking and push ourselves, we will not succeed,’ Myeza said.
Business strategist Sithembile Myeza Gugu Myeni