Change be­gins with women

Zululand Observer - Monday - - ZO BUSINESS - Gugu Myeni

LO­CAL women in busi­ness gath­ered at the City of uMh­lathuze au­di­to­rium last week for an in­for­ma­tion ses­sion with the aim of in­spir­ing and up­lift­ing one an­other.

The event hosted by ra­dio DJ Zanda Mthembu fea­tured a num­ber of mo­ti­va­tional speak­ers in­clud­ing en­trepreneurs

Gugu Bhengu and Rene Bekker.

It also hosted pre­sen­ta­tions from in­dus­tries such as the Small En­ter­prise De­vel­op­ment Agency, Depart­ment of Labour, Eco­nomic De­vel­op­ment and Na­tional Youth De­vel­op­ment Agency.

Ad­dress­ing the packed au­di­to­rium, busi­ness strate­gist Sithem­bile Myeza said women need to change the nar­ra­tive that they are in­ca­pable.

‘Peo­ple are less likely to as­so­ciate us with power, lead­er­ship or com­pe­tence. We have to work ex­tra hard than men to prove we are ca­pa­ble,’ Myeza said.

She said for women to suc­ceed they need to sup­port and em­power each other.

‘We need to move away from the men­tal­ity that if an­other woman is suc­ceed­ing ei­ther in busi­ness or per­son­ally, then we speak neg­a­tively of her or want to pull her down,’ she said.

Myeza said re­search has been con­ducted that shows the in­flu­ence and the con­tri­bu­tion fe­male pres­ence has in in­dus­tries.

‘There is re­search that shows that if you want to see im­prove­ment any­where, in­volve a woman.

‘We have power that has been re­searched and proven but we need to start us­ing it,’ she said.

She said this em­pha­sises the ben­e­fit for women ad­vance­ment in all sec­tors.

‘When women are suc­cess­ful, it drives eco­nomic and so­cial growth. When women do bet­ter, economies do bet­ter,’ she said, but she urged women to take charge and utilise the power they pos­sess.

‘The change has to start with you. If we don’t change our own think­ing and push our­selves, we will not suc­ceed,’ Myeza said.

Busi­ness strate­gist Sithem­bile Myeza Gugu Myeni

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