When going out for a meal and faced with the wine menu, many are too embarrassed to ask for the cheapest wine and so often opt for the second cheapest on the list.
But a study by the consumer group Which? has unveiled that neither are good value as both have eye watering mark ups.
One restaurant had a 367 per cent mark up, charging customers £33 for a £7 one – but the average was a ‘more reasonable’ 167 per cent!
The best value are the most expensive bottles of wine, with some only adding on an extra 25 per cent to their wholesale prices. On average, the smallest mark up was on champagne and the largest on red wine.