Al­tea's pop­u­lar artist dis­play was of­fi­cially opened on Mon­day

Costa Blanca News (North Edition) - - FRONT PAGE - By Irena Bodnarec

BENIDORM is a fa­mil­iar film­ing lo­ca­tion with Bri­tish pro­duc­ers, but this week saw the ar­rival of a 50-strong crew from In­dia – here to shoot part of a Bol­ly­wood movie called ‘Mis­ter’.

Srinu Vytla, the award-win­ning film di­rec­tor, spent three days in Benidorm, mainly around the old town. Last week they were in Toledo and on Thurs­day headed down to La Manga, then the fi­nal des­ti­na­tion in Spain, Sevilla, be­fore head­ing back to In­dia.

The film, star­ring hand­some ac­tor Varun Tej, who hails from an act­ing fam­ily in Tol­ly­wood, and He­bah Pa­tel, an In­dian ac­tress and model, will be on re­lease in the new year.

Varun is a hugely pop­u­lar and suc­cess­ful ac­tor who has over 200,000 Twit­ter fol­low­ers.

FilmOf­fice in Benidorm is ac­tively en­cour­ag­ing what it sees as a po­ten­tially new mar­ket. Bol­ly­wood is a multi-bil­lion-pound in­dus­try pro­duc­ing in the re­gion of 1,000 films ev­ery year – dou­ble the num­ber of Hol­ly­wood.

The mar­ket is huge and ex­po­sure of Benidorm as a set will po­ten­tially en­cour­age many In­dian holidaymakers to the re­sort, es­pe­cially from the UK.

Much like fans of the ITV com­edy se­ries Benidorm, who flock here, it could gen­er­ate a whole new mar­ket.

FilmOf­fice say that on aver­age the re­sort ben­e­fits eco­nom­i­cally by around €2.5 mil­lion when Tiger As­pects are here by way of ho­tels, van hire, etc and in the three days that the In­dian crew were here, the re­sort ben­e­fit­ted by around €30,000…

All good news for lo­cal busi­nesses here.

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