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Finestrat mayor Juan Fran­cisco Pérez cuts the rib­bon on the lo­cal revamped Car­refour store along­side pro­vin­cial pres­i­dent César Sánchez and com­pany man­agers yes­ter­day (Thurs­day). Ma­jor im­prove­ments have been made to the store that was, in 1989, the first hyper­mar­ket to open on the commercial boule­vard that now in­cludes many other top brand out­lets.

Pro­vin­cial pres­i­dent César Sánchez and lo­cal mayor Juan Fran­cisco Pérez, yes­ter­day (Thurs­day), cut the rib­bon on the re­cently revamped Car­refour hyper­mar­ket on La Cala commercial boule­vard.

A few hundred peo­ple at­tended the event along with store man­ager Fran­cisco Jávier Navas and re­gional di­rec­tor Am­paro Capilla.

The store has never closed for the work, which has been care­fully car­ried out in sec­tions, how­ever the past few months it was in­evitable to find a few cus­tomers to­tally con­fused as to where their favourite prod­ucts had been tem­po­rar­ily al­lo­cated.

But, the wait and pa­tience has been worth­while as the revamped store is fit for the 21st cen­tury.

In his speech, Mayor Pérez thanks Car­refour for be­ing the first com­pany to set up on La Cala in­dus­trial es­tate - now commercial boule­vard back in 1989. The ar­rival of Car­refour marked a turn­ing point for the town, which ceased liv­ing un­der the commercial um­brella of Benidorm to be­come the re­sort's main shop­ping area.

To­day there are dozens of top brand stores in­clud­ing Leroy Mer­lin, Me­dia Markt, El Corte Inglés Out­let, plus top names in La Ma­rina shop­ping cen­tres, Lidl (cur- rently re­vamp­ing too) and Mer­cadona.

With more al­ready set­ting up (such as De­cathlon), the commercial boule­vard has be­come the ref­er­ence for shop­ping in the Ma­rina Baja area.

Car­refour Finestrat em­ploys many lo­cal work­ers and pro­vide in­di­rect jobs through sup­pli­ers and other com­pa­nies.

The 'new' store, opened yes­ter­day, in­cludes a sushi counter, a veg­etable 'mar­ket', a spe­cific eco-prod­uct area and a huge bodega - adding to in­ter­ac­tive in­for­ma­tion points that al­low cus­tomers to find their prod­ucts through­out the store.

It also has a Wi-Fi area and a mo­bile phone charg­ing post.

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