Government campaign to fight copyright piracy
News Staff Reporter A THREE-month campaign to combat copyright piracy has been launched by the government with the backing of both public and commercial organisations. The campaign is also supported by Spain's La Liga football league.
Participants will carry advertisements and display posters free of charge to underline the central slogan, No Piratees Tu Vida (Don’t Steal Your Future).
They include a wide range of businesses, from broadcasters such as Disney and Discovery channels, Atresmedia, Mediapro and Spanish TV channel RTVE to mobile phone providers Movistar+, Orange, Vodafone, and cinemas, as well as rail infrastructure group Adif.
Their cooperation means the campaign is being staged without the use of public money.
According to the Ministry of Education, Culture and Sport, copyright piracy inhibits growth in the culture and sport sectors, which employ professionals such as authors, filmmakers, musicians or sporting figures who struggle to make their work known so others can enjoy it.
The ministry estimates around 545,000 people work in the cultural sector alone, accounting for three per cent of Spain’s working population. To this must be added those in the sports sector and thousands of others who work in jobs that support the film industry such as hairdressers, makeup artists, transport and catering workers and many more.
“Without legal consumption which respects copyright,” it warns, “these jobs could disappear.”
The campaign is aimed mainly at young people, reminding them that piracy infringes intellectual property rights.
As well as prevention, it also underlines the legal measures which have been reinforced in the last reform of the Intellectual Property Law, Civil Procedure Law and the Criminal Code. News Staff Reporter MORE than 88 per cent of 10 year olds in Spain use computers and access the internet, according to a new report from the National Statistics Office (INE). By the age of 14, nine out of 10 youngsters have their own mobile phone and by 15, over 99% are surfing the net.
The INE survey confirms that 83.4% of Spanish households now have an internet connection, compared with 81.9% a year ago. Over 99% of homes, or 13.5 million families, are connecting via broadband and three-quarters of these use a hand-held device, such as a mobile phone.
Optical fibre connections now account for 49.3% of the total and have overtaken ADSL, which is used by 41.7%.
The fibre network has increased its user base by almost 12% in the last year, with ADSL showing a corresponding decrease of 6%.
Two-thirds of households with no internet connection say they do not need it, with the remainder citing lack of knowledge on how to use it, and the high costs of equipment and connection charges.
In terms of internet use, Andalucía comes in slightly below the national average, with 83.9% using it in the last three months and 36% saying they have used the net to make a purchase in the same period.
The highest rate of use is in Madrid, where 90% were on line and Navarra, where 48.7% had made purchases in the three- month period.
Minister Íñigo Méndez de Vigo at the campaign's launch in Madrid on Thursday
By the age of 14, nine out of 10 youngsters have their own mobile phone