Scrap de­ceit­ful slo­gans

Costa Blanca News (South Edition) - - The British Scene by Tom Draper -

Of all the rub­bish that comes out of many a politi­cian's mouth the mean­ing­less po­lit­i­cal slo­gans and empty sound­bites that say ab­so­lutely noth­ing are among the most grat­ing. Po­lit­i­cal dis­course hardly gets off the ground when par­ties start talk­ing inane guff about "go­ing for­ward not back­ward" be­ing "strong and sta­ble" and of­fer­ing "lad­ders of op­por­tu­nity". In­ter­views and speeches are of­ten empty of sub­stance, just col­lec­tions of sen­tences dreamt up by fo­cus groups and spin doc­tors. So the Brit Scene wel­comes Sir John Ma­jor's re­cent broad­side at to­day's politi­cians for their use of "puerile" slo­gans.

He knows of what he talks about hav­ing ut­tered a few hol­low state­ments in his time, "back to ba­sics" is one that springs to mind. But the for­mer pre­mier has seen the light and dur­ing a speech at West­min­ster Abbey lam­basted the way sound­bites are of­ten de­ployed in­stead of ex­plain­ing pol­icy or mak­ing rea­soned ar­gu­ments. He called them de­ceit­ful and coun­ter­pro­duc­tive.

Sir John il­lus­trated this part of the talk with a few ex­am­ples, one of them be­ing the Leave cam­paign's prom­ise dur­ing the EU ref­er­en­dum to "take back con­trol". He said this was an ex­am­ple of "pitch-per­fect ab­sur­dity" and that such slo­gans "con­vey noth­ing, ex­plain noth­ing and are worth noth­ing". Well, quite. Frus­trat­ingly, some peo­ple fall for this sort of non­sense and fol­low the politi­cians as they spi­ral into their wells of de­ceit and de­cep­tion.

Small won­der Blue Planet II is this year's most watched Bri­tish TV show

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