Scrap deceitful slogans
Of all the rubbish that comes out of many a politician's mouth the meaningless political slogans and empty soundbites that say absolutely nothing are among the most grating. Political discourse hardly gets off the ground when parties start talking inane guff about "going forward not backward" being "strong and stable" and offering "ladders of opportunity". Interviews and speeches are often empty of substance, just collections of sentences dreamt up by focus groups and spin doctors. So the Brit Scene welcomes Sir John Major's recent broadside at today's politicians for their use of "puerile" slogans.
He knows of what he talks about having uttered a few hollow statements in his time, "back to basics" is one that springs to mind. But the former premier has seen the light and during a speech at Westminster Abbey lambasted the way soundbites are often deployed instead of explaining policy or making reasoned arguments. He called them deceitful and counterproductive.
Sir John illustrated this part of the talk with a few examples, one of them being the Leave campaign's promise during the EU referendum to "take back control". He said this was an example of "pitch-perfect absurdity" and that such slogans "convey nothing, explain nothing and are worth nothing". Well, quite. Frustratingly, some people fall for this sort of nonsense and follow the politicians as they spiral into their wells of deceit and deception.
Small wonder Blue Planet II is this year's most watched British TV show