Gan­dia gets the Lon­don look in WTM hol­i­day­maker hunt

Costa Levante News - - NEWS - By Sa­man­tha Kett

BRI­TISH hol­i­day­mak­ers are Gan­dia's Holy Grail – hence the coun­cil's pil­grim­age to Lon­don this week.

The La Safor district cap­i­tal is the num­ber one beach­break des­ti­na­tion for Spa­niards in land-locked lo­ca­tions – mostly Madrid – but as yet it has few for­eign­ers among its vis­i­tors and has yet to be dis­cov­ered by sun-seek­ing Brits.

In a bid to branch out into UK travel agency shop win­dows, Gan­dia's may­oress Diana Mo­rant and her col­leagues were at the World Travel Mar­ket in its cap­i­tal from Mon­day to Wed­nes­day – one of the largest tourism trade fairs on the planet.

As prac­ti­cally ev­ery coun­try in the world with any hol­i­day in­dus­try at all has a pres­ence at the WTM, Gan­dia was also able to drum up in­ter­est from be­yond UK bor­ders.

In fact, most des­ti­na­tions seek as many meet­ings as they can when they get there – Gan- dia had sched­uled talks with Balearic ferry firm Trasmediter­ránea, which runs cross­ings from the La Safor town to Ibiza, plus Hote­les RH, Min­ube, Jumbo Tours, Ex­pe­dia and the Magic Costa Blanca ho­tel chain.

Gan­dia has pre­vi­ously tried to pro­mote it­self as a hol­i­day town 'with hardly any Brits', know­ing that, iron­i­cally, this is the USP most likely to at- tract Bri­tish tourists.

UK na­tion­als make up 25% of Spain's in­ter­na­tional vis­i­tors, and Gan­dia wants to cap­i­talise on this – but not just by show­ing off its fab­u­lous beaches.

Bri­tons are less likely than any other for­eign­ers to limit their vis­its to the Co­mu­nidad Va­len­ciana to high sum­mer – peak sea­son for most na­tion­al­i­ties is July and Au­gust, but for UK cit­i­zens, it is from May to Oc­to­ber and they are the most pro­lific trip­pers to the re­gion in win­ter.

Gan­dia's pro­mo­tional video, pho­tos and brochures ex­tolled its his­tor­i­cal her­itage, coun­try­side and cui­sine as well as its sun-drenched coast­line.

More in­for­ma­tion on the WTM on page 16

skett@cb­news.es

Tourists ar­riv­ing in Gan­dia

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