Asia’s Most Promis­ing Brands

Daily Mirror (Sri Lanka) - - OPINION INTERVIEW -

Asia’s Most Promis­ing Brands — a Wo rl d Con­sult­ing & Re­search Cor­po­ra­tion (WCRC) and ibrands 360 re­search ini­tia­tive — is the premier and most ex­haus­tive mul­ti­plat­form brand cred­i­bil­ity pro­ject on Asia. It show­cases the most promis­ing brands and lead­ers from var­i­ous Asian coun­tries that have con­trib­uted to the scin­til­lat­ing Asian suc­cess story and charted a path-break­ing pro­gres­sion blue­print of the Asian econ­omy.

Asia’s Most Promis­ing Brands is a series of Global Most Promis­ing 500 brands. The zones in­cluded in Global Most Promis­ing Brands are Amer­i­cas, Europe, Ocea­nia & Eurasia, West Asia & Africas, Asia Z1 (GCC, In­dian Sub­con­ti­nent & South Eastern Asia), Asia Z2 (Far East Asia). It is manda­tory for brands qual­i­fy­ing for Global Most Promis­ing 500 to be in­cluded in the fi­nal com­bined list of Asia.

A to­tal of 200 brands that have ex­celled in their re­spec­tive coun­tries from 25 in­dus­tries across 18 na­tions on the Asian con­ti­nent were hon­oured. Brands from Ja­pan, China, South Korea, Sin­ga­pore, Malaysia, Thai­land, In­dia, UAE, Saudi Ara­bia, Oman, Bahrain, Qatar, Tai­wan, In­done­sia, Philip­pines, Sri Lanka, Hong Kong and Bangladesh were scru­ti­nized.

The process frame­work was ad­vised and eval­u­ated by KPMG. The re­search tool set com­prised an in-depth anal­y­sis and de­tailed study of each brand by the ibrands 360 Re­search Team, a di­verse and em­i­nent panel of in­ter­na­tional jury mem­bers, as well as an on­line vot­ing con­stituent.

A to­tal of 32 Sri Lankan brands were eval­u­ated and the se­lected brands are fea­tured in a cof­fee ta­ble for­mat book pub­lished by ibrands 360. The awards night took place in Dubai on 27th Au­gust 2013. Links to the brands from Sri Lanka which have been awarded Asia’s Most Promis­ing Brand sta­tus:

Ak­bar Tea - http:// www.mostad­mireda­sia. com/#!ak­bar-tea/c2215 Avalon Pho­to­copy­ing Pa­per - http://www.mostad­mireda­sia. com/#!avalon/cf2a

Peo­ple’s Leas­ing Com­pany - http://www.mostad­mireda­sia. com/#!peo­ples-leas­ing-com­pany/ c1wrn

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