Ap­ple set to un­veil an­niver­sary iphone in ma­jor prod­uct launch

Daily Mirror (Sri Lanka) - - ICT -

A decade af­ter then-ceo Steve Jobs un­veiled the first iphone, Ap­ple Inc yes­ter­day is set to in­tro­duce a com­pletely re­designed top-of-the­line iphone along with two other new phones, as well as a big up­grade to the Ap­ple Watch and a high­erdef­i­ni­tion Ap­ple TV.

The splashy launch event will take place at the Steve Jobs Theater at Ap­ple’s new Ap­ple Park ‘space­ship’ cam­pus - widely con­sid­ered to be the fi­nal prod­uct de­signed by Jobs, who died in 2011.

The new prod­ucts and the hol­i­day shop­ping sea­son that fol­lows are the most im­por­tant for Ap­ple in years. The com­pany has sold more than 1.2 bil­lion iphones over the past decade and ush­ered in the era of mo­bile com­put­ing, but last year suf­fered a sub­stan­tial de­cline in rev­enue as many con­sumers re­jected the iphone 7 as be­ing too sim­i­lar to the iphone 6.

Ap­ple hopes the new high-end phone, ex­pected to be called the iphone X, will si­lence crit­ics who say the com­pany has lost its in­no­va­tion edge. It fea­tures an edge-to-edge dis­play with richer colors and fa­cial recog­ni­tion to un­lock the phone with­out the need for a fin­ger­print reader or phys­i­cal home but­ton.

The two other mod­els, ex­pected to be called the iphone 8 and iphone 8 Plus, are in­tended to update the iphone 7 and iphone 7 Plus. They could also in­clude some new fea­tures, such as a glass back sim­i­lar to the iphone 4 that would help fa­cil­i­tate wire­less charg­ing.

The phones are ex­pected to come with a steep price tag. Bern­stein an­a­lyst Toni Sac­conaghi pre­dicts the top-end model will cost US $899, though other an­a­lysts ex­pect it to cross the US$1,000 thresh­old. That com­pares to a top base price of US $769 for the iphone 7 Plus prior.

Much of that added costs is driven by more ex­pen­sive parts, like a higher-res­o­lu­tion dis­play, 3D sen­sors and more mem­ory ca­pac­ity. “Some of these com­po­nents are just darned ex­pen­sive. There’s just no doubt about that,” said Brian Blau, an Ap­ple an­a­lyst at Gart­ner.

Blau ex­pects Ap­ple to keep sev­eral lower priced mod­els in its lineup.

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