Cot­ton Col­lec­tion launches ‘Bring Your Own Bag’ ini­tia­tive

Daily Mirror (Sri Lanka) - - LIFESTYLE -

Stay­ing true to its com­mit­ment to the en­vi­ron­ment, Cot­ton Col­lec­tion re­cently launched the ‘Bring Your Own Bag’ project, a sus­tain­abil­ity ini­tia­tive or­ga­nized with the ob­jec­tive of re­duc­ing the plas­tic foot­print of the re­tailer as well as its cus­tomers.

To this ef­fect, Cot­ton Col­lec­tion is giv­ing the cus­tomer the op­tion of pur­chas­ing a re­us­able bag made of cloth, at a nom­i­nal fee, in­stead of the plas­tic bag that is usu­ally is­sued. With the em­pha­sis be­ing on re­use, the cus­tomer is en­cour­aged to re­place plas­tic bags wher­ever and when­ever pos­si­ble with this in­dus­tri­ous lit­tle bag through the ‘Bring Your Own Bag’ ini­tia­tive. The bag sports slo­gans about the im­por­tance of go­ing green that will be an ex­pres­sion of the wearer’s con­scious­ness with re­gard to the en­vi­ron­ment and can carry up to eight kilo­grams, much more in ca­pac­ity than what a plas­tic bag would al­low.

‘Every time we is­sue a plas­tic bag at the cashier, it is one more bag that is even­tu­ally go­ing to end up in a garbage dump, landfill or the ocean some­where. As re­tail­ers, we are a key con­trib­u­tor to the is­sue, which makes it our re­spon­si­bil­ity to of­fer the cus­tomer a sus­tain­able, green so­lu­tion,” re­marked Cot­ton Col­lec­tion Founder/ Man­ag­ing Direc­tor Niloufer An­ver­ally. “We are cur­rently sell­ing the bag be­low cost by ab­sorb­ing part of the pro­duc­tion ex­pen­di­ture. The ob­jec­tive is to even­tu­ally be able to give the bag away for free to all our cus­tomers,” she added. Sri Lanka is amongst top ten coun­tries that pump 80 per­cent of the global 13 tons of plas­tic waste into the sea. Nearly one tril­lion plas­tic bags are is­sued across var­i­ous coun­ters in a year. Open­ing its first store in Ma­jes­tic City in 1991, Cot­ton Col­lec­tion now has stores at Flower Road, Pellawatte, Dharmapala Mawatha and Kandy. The Cot­ton Col­lec­tion brand has be­come syn­ony­mous with high qual­ity, ecofriendly fash­ion choices.

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