Leo Bur­nett’s Mur­taza be­comes first Lankan to win IAA Cham­pion Award

Daily Mirror (Sri Lanka) - - BUSINESS NEWS -

Mur­taza Ta­jb­hoy, Chief Strat­egy Of­fi­cer of Leo Bur­nett Sri Lanka was awarded the IAA Cham­pion award.

He is the first Sri Lankan to win this ac­co­lade. The In­ter­na­tional Ad­ver­tis­ing As­so­ci­a­tion (IAA) se­lected Mur­taza as one of five global lead­ers in the mar­ket­ing com­mu­ni­ca­tions in­dus­try to re­ceive this hon­our.

Mur­taza re­ceived the IAA Cham­pion award re­cently at IAA’S 2017 Global Con­fer­ence held in Bucharest, Ro­ma­nia where more than 600 del­e­gates from the in­ter­na­tional ad­ver­tis­ing and mar­ket­ing com­mu­ni­ca­tions in­dus­tries were gath­ered to cel­e­brate the fu­ture of the in­dus­try and to cel­e­brate in­di­vid­u­als who have made a dif­fer­ence to the in­dus­try.

The IAA Cham­pion Award, in­tro­duced this year as part of IAA’S 2017 In­spire Awards, hon­ours no­table lead­ers for their life­time achieve­ments, vi­sion and their con­tri­bu­tion to the global mar­ket­ing com­mu­ni­ca­tions in­dus­try.

“I am in­cred­i­bly proud that Mur­taza was hon­oured by the In­ter­na­tional Ad­ver­tis­ing As­so­ci­a­tion with its first-ever Cham­pion Award,” says Ranil de Silva – Man­ag­ing Di­rec­tor, Leo Bur­nett Sri Lanka. “Mur­taza has trans­formed the strate­gic ap­proach to mar­ket­ing com­mu­ni­ca­tions in our in­dus­try and is a torch bearer not only for us at Leo Bur­nett, but also for the ad­ver­tis­ing in­dus­try in de­mand. His in­sights, ini­tia­tives and per­spec­tive have blazed a new trail for the Sri Lankan ad­ver­tis­ing in­dus­try. His in­sights into peo­ple and their be­hav­iours and his de­sire to un­der­stand so­cial norms and cul­tural fu­els has helped us trans­form brands un­der his stew­ard­ship.”

Mur­taza joins lu­mi­nar­ies from the global ad­ver­tis­ing in­dus­try as one of only five re­cip­i­ents of the first IAA Cham­pion award – his fel­low cham­pi­ons in­clude Bren­dan Ripp, Ex­ec­u­tive Vice Pres­i­dent of the Fox Net­works Group and Akira Ka­gani of Ja­pan’s Drill Inc.

In a state­ment to con­grat­u­late all IAA In­spire Award win­ners, Felix Tataru, World Pres­i­dent and Chair­man of IAA said, “The IAA In­spire Awards have been ini­ti­ated to pay trib­ute to our mem­bers for their many achieve­ments and con­tri­bu­tions of lead­er­ship, vi­sion, com­mit­ment and ser­vice to make a dif­fer­ence in the world­wide arena of mar­ket­ing com­mu­ni­ca­tions. They have con­trib­uted their pro­fes­sional ex­per­tise and in­spired the mar­ket­ing com­mu­ni­ca­tions com­mu­nity lo­cally, re­gion­ally and glob­ally.”

“I am hon­oured to re­ceive the IAA Cham­pion Award,” says Mur­taza Ta­jb­hoy. “In­sight driven, an­a­lyt­i­cal think­ing is chang­ing the mar­ket­ing com­mu­ni­ca­tions land­scape around the world. To be rec­og­nized for the value I’ve added to this in­dus­try is a very sat­is­fy­ing re­ward. This recog­ni­tion is a re­ward for my team and I’d like to share this hon­our with my men­tors and the di­verse peo­ple who have guided and in­spired me. This IAA Cham­pion award is not an ac­co­lade for me, it’s a re­ward for Sri Lanka’s mar­ket­ing com­mu­ni­ca­tions in­dus­try.”

Mur­taza joined Leo Bur­nett in 2000, ris­ing from a Ju­nior Brand Ex­ec­u­tive to Chief Strat­egy Of­fi­cer.

In 2012, Mur­taza’s work earned Sri Lanka’s first ever Gold Spike for cre­ative ef­fec­tive­ness, fol­lowed by ac­co­lades at AMES, APPIES and Effies.

This year he crowned his ac­com­plish­ments claim­ing for Leo Bur­nett the ti­tle of “Agency of the Year at the Sri Lanka Effies. He was also the first Sri Lankan ju­ror of AMES ASIA PA­CIFIC in 2015, and the Spikes Ef­fec­tive­ness Awards in 2016.

Mur­taza Ta­jb­hoy re­ceiv­ing the IAA Cham­pion award

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