Unilever threat­ens on­line ad cuts to clean up In­ter­net

Daily Mirror (Sri Lanka) - - PROVINCIAL -

Con­sumer goods giant Unilever, one of the world’s biggest ad­ver­tis­ers, has threat­ened to pull in­vest­ment from dig­i­tal plat­forms such as Face­book and Google that “cre­ate di­vi­sion” in so­ci­ety or fail to pro­tect chil­dren.

Keith Weed, Chief Mar­ket­ing Of­fi­cer at the maker of Ben & Jerry’s ice cream and Dove soap, an­nounced the com­pany’s plan in a speech later yes­ter­day at the an­nual In­ter­ac­tive Ad­ver­tis­ing Bu­reau con­fer­ence in Cal­i­for­nia.

In the speech, Weed called on the tech­nol­ogy in­dus­try to im­prove trans­parency and con­sumer trust in an era of fake news and “toxic” on­line con­tent.

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