Bank of Ceylon conferred the Master Brand Status

The Bank of Ceylon was conferred the Master Brand status for the year 2017- 2018 by the CMO Council Asia at the ceremony held at TajSamudra Hotel Colombo recently. Being named as the No.1 brand in the country for over nine consecutive years by the Brand Finance Sri Lanka, the Bank of Ceylon currently holds the highest brand value in the country which is Rs.40 Billion.

According to the bank, it has been a trusted financial partner to clients for over 78 years and has reached extraordinary milestones such as surpassing Rs. One trillion assets in 2012, Rs.one trillion in deposits in 2015 and Rs.one trillion advances in 2016 as the first Sri Lankan bank to do so. The Bank’s asset value now exceeds Rs. 1.6 Trillions and is the highest asset base owned by a single business entity in the country. Currently the Bank of Ceylon is the only Sri Lankan bank to own “a tril- lion triplet” in the balance sheet. With the current outlook on the bank’s asset growth rate at 7% the Bank has planned to enhance its asset base up to Rs. 2 trillion by 2019-yet another milestone in the Sri Lankan banking industry. Such capabilities encompasses great responsibilities on the Bank of Ceylon to serve all stakeholders including its very diverse customer base from individuals to businesses and organizations from different geographic locationsand economic strata. The Bank’s approach to cater to the very dynamic banking needs of its customer base has been the key factor behind BOC brand’s 78-year-long success. With the time-tested vision as “Banker’s to the Nation”, brand BOC has delivered the best results for its true stakeholders, citizens and the Government of Sri Lanka as a state owned bank.