3 months time for tea promo plan

Sunday Times (Sri Lanka) - - INTERNATIONAL - By Su­ni­malee Dias

Cabi­net ap­proval has been granted to the Sri Lanka Tea Board (SLTB) to come up with a strate­gic plan over the three months for the long, de­layed Rs.4.8 bil­lion pro­mo­tional cam­paign of the tea in­dus­try.

Pro­mo­tions of the tea sec­tor are still be­ing worked out since the man­age­ment is not happy in spend­ing large sums on just one cam­paign with­out proper plan­ning.

In this re­spect, the SLTB has re­quested for a 3-month time frame to come up with a strate­gic think­ing of the cam­paign, the board’s Chair­man Dr. Ro­han Pethiyagoda told the Busi­ness Times on Tues­day.

He noted that this time frame was re­quired since the mar­kets that were iden­ti­fied pre­vi­ously would not be needed to­day and as such they would need to ac­com­mo­date the new me­dia as well into the plan­ning process.

The iden­ti­fied coun­tries un­der the new tea promo­tion plan would be China, Ja­pan, Turkey, Iran, Syria, Iraq, Rus­sia, the UK and the US, he said adding that they were also try­ing to once again at­tract Pak­istan as well.

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