Observer on Saturday - - Front Page - (By Ayanda Dlamini)

She is the new Miss Teen Swazi­land di­rec­tor. Last week­end she hosted stun­ning Miss Teen Swazi­land beauty pageant, which saw a num­ber of par­ents of the con­tes­tants and per­son­al­i­ties at­tend­ing the out­door set up af­fair.

So today, we’ve de­cided to un­veil the lady be­hind Miss Teen SD So­nia Sil­ver.

So­nia is a per­son of ex­treme pas­sion and pos­sess the abil­ity of hav­ing an open mind while be­ing hard work­ing in na­ture.

“Ac­com­pa­nied by my drive for per­fec­tion and my will­ing­ness to learn sets me out as one whom seeks for con­tin­u­ous im­prove­ment in every task I un­der­take and re­main ded­i­cated ir­re­spec­tive of the level of dif­fi­culty ex­pe­ri­enced.

This level of fo­cus is set to im­prove my pro­fes­sional skill sets in or­der to en­able me to grow in the fields of fash­ion, life­style and beauty,” she tells L& E.

In prepa­ra­tion for Miss Teen, she en­vi­sioned the stan­dard, traits and at­tributes of what the win­ning girl should have as this would be crit­i­cal in high­light­ing the over­all vi­sion of the beauty pageant.

“I was look­ing for the op­por­tu­nity of host­ing a pageant that en­ti­tled 14 top con­tes­tants from around the coun­try and hav­ing them judged by a broad yet ex­pe­ri­enced judg­ing panel along with an el­e­ment of pub­lic par­tic­i­pa­tion via the on­line vot­ing line in or­der to en­sure that the win­ner was truly fit and de­serv­ing of the crown.

Pageants are in gen­eral de­signed to con­trib­ute pos­i­tively to the de­vel­op­ment of the con­tes­tants so it would be a based on a per­sonal view and a frame of ref­er­ence based on pre­vi­ous pageant per­for­mances and out­comes that one has been ex­posed to.

As wit­nessed with the Miss Teen SD 2017 pageant; it started con­tribut­ing pos­i­tively through pre-ac­tiv­i­ties like the PSI “dreams on wheels” girl child re­pro­duc­tion aware­ness pro­gramme, Dunky­lane

Bas­ket ball Acad­emy “cater­ing and first aid sup­port” pro­gramme, boot-camp, team-build­ing, tal­ent chal­lenge, en­trepreneur­ship ex­pose´ lead­ing to the de­vel­op­ment of lead­er­ship, so­cial out­reach, in­ter­per­sonal, team work, pub­lic speak­ing skills thus build­ing their con­fi­dence, char­ac­ter, and prospec­tive.”

“Con­tin­u­ous im­prove­ment is stan­dard in my na­ture thus the Miss Teen SD 2018 pageant will have to cater for a larger au­di­ence, have im­proved brand aware­ness, im­proved en­ter­tain­ment value, im­proved deco, im­proved food and most im­por­tantly greatly im­prove the lives of the top con­tes­tants par­tak­ing in the pageant. Mar­ket­ing is a key el­e­ment to the suc­cess of any pageant thus Miss Teen 2018 shall be fo­cused on en­sur­ing that our mar­ket­ing strat­egy is de­vel­oped this year and im­ple­mented as early as pos­si­ble in or­der to be­ing ef­fect on the masses.

I would like to build the Miss Teen SD pageant into a sus­tain­able pro­gramme in or­der to fur­ther sup­port the top con­tes­tants en­ter­ing each re­spec­tive year as well as sup­port its fu­ture so­cial out­reach pro­grammes. The pageant will fur­ther en­sure that we build win­ners that are em­pow­ered to com­pete and win at all in­ter­na­tional events.

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