Swazi Mo­bile spreads to Nh­langano Com­pany not here to com­pete with MTN

Observer on Saturday - - News -

aving started op­er­at­ing less than four months ago, Swazi Mo­bile has made no­table strides al­ready in as far as bring­ing its ser­vices and prod­ucts closer to the peo­ple.

Swazi Mo­bile which is the sec­ond mo­bile provider op­er­at­ing in the King­dom af­ter MTN yes­ter­day opened its new ser­vice cen­tre in Nh­langano. The new ser­vice cen­tre is housed at the Swazi Build­ing So­ci­ety (SBS) build­ing at the satel­lite bus rank near Nh­langano Mall. Open­ing its doors for the first time in the re­gion, Swazi Mo­bile proved that it was what the peo­ple of the south have been yearn­ing and long­ing for their ser­vices and prod­ucts for a long time.

The com­pany’s Chief Ex­ec­u­tive Of­fi­cer Wandile Mt­shali said as a com­pany, they were pleased to spread their wings to the south­ern part of the King­dom. He as­sured cus­tomers that the com­pany would con­tinue pro­vid­ing top shelf ser­vice and no one would ever re­gret be­ing a sub­scriber of this fast grow­ing mo­bile net­work. “Let me take this op­por­tu­nity of to ex­press our hap­pi­ness for open­ing this branch here in Nh­langano. Cus­tomers, we in­vite you to come and ex­pe­ri­ence the ser­vice we of­fer in­clud­ing prod­ucts on of­fer,” said the CEO.

The CEO also in­vited those who still long to ben­e­fit from the com­pany’s share of­fer pro­gramme to come for­ward as this pro­gramme would soon be ex­pir­ing. “Our share of­fer pro­gramme is ex­pir­ing at the end of Novem­ber. Peo­ple of this re­gion can still make use of the three weeks left. Al­ready, we have over 3 000 cus­tomers qual­i­fy­ing for shares and the num­ber is likely to shoot up be­fore the last day this pro­gramme ex­pires which is the end of this month,” said Mt­shali.

HThe com­pany when it started op­er­at­ing in Au­gust this year, took ev­ery­one by storm, end­ing the monopoly which MTN has been en­joy­ing for years. The open­ing of the new branch in Nh­langano fol­lows those opened in Mba­bane, Manzini and Ezul­wini.

The CEO told this news­pa­per that the com­pany was plan­ning to open a num­ber of other ser­vice cen­tres across the King­dom. “Our next stop is Simunye where we are pre­par­ing to open a ser­vice cen­tre next week. We are look­ing to spread to even to ar­eas such as Big-Bend, Buh­leni and sev­eral other places. We are bring­ing our ser­vices to the peo­ple by pen­e­trat­ing all the coun­try’s four re­gions,” said Mt­shali.

Ac­com­pa­ny­ing Mt­shali dur­ing the open­ing of the cen­tre in­cluded the com­pany’s Brand and Com­mu­ni­ca­tion Man­ager Mac­ford Sibandze, Velile Malinga who is the com­pany’s Hu­man and Re­sources Man­ager as well as Julius Md­luli who is in charge of the Safety Depart­ment.

Swazi Mo­bile is in no way com­pet­ing with MTN as it may sound or look to oth­ers when it was given by the reg­u­la­tor that it should be the sec­ond mo­bile net­work in the King­dom.

Swazi Mo­bile Chief Ex­ec­u­tive Of­fi­cer Wandile Mt­shali said his com­pany was not here to give MTN any com­pe­ti­tion but it was only do­ing busi­ness and of­fer­ing its ser­vice with­out look­ing at what their ‘next door neigh­bour’ was do­ing. Mt­shali had been drawn by this news­pa­per to com­ment on whether MTN was al­ready feel­ing the pinch af­ter it (Swazi Mo­bile) started op­er­at­ing a few months ago.

The CEO pre­ferred to give a pro­fes­sional re­sponse as he did not want to sound like the com­pany was now giv­ing MTN a run for its money or it was The open­ing of Swazi Mo­bile ser­vice cen­tre in Nh­langano has been re­ceived with joy with some of the peo­ple men­tion­ing that it was clear that the com­pany cared for cus­tomers. The new branch is housed at the Swazi­land Build­ing So­ci­ety build­ing near the satel­lite bus rank at Nh­langano Mall.

“It’s clear that Swazi Mo­bile is not only cen­tred in the ma­jor cities. The com­pany in its short stint it has started op­er­at­ing, it is pen­e­trat­ing the coun­try with its qual­ity ser­vice. It’s what we have been look­ing for all this time as one com­pany if it has no com­pe­ti­tion, it does not bother it­self, no mat­ter how much peo­ple are com­plain­ing. MTN now is go­ing to up its game if it wants to re­main in the busi­ness. Swazi Mo­bile is in­deed a ve­hi­cle tak­ing us to 2022. Look at the im­pact it is mak­ing al­ready within its four months it was born. I see much of its good work kin the next few years en­vied by the world.”

Musa Dlamini of Ng­wabi: Zandile Magongo of Makhonza:

“Swazi Mo­bile is in the house and this you can feel with­out ask­ing any­one. It is pen­e­trat­ing the King­dom and one giv­ing it (MTN) stiff com­petion.

“On that ques­tion, it’s a big no as we are here to com­ple­ment each other. Who are we to com­pete with them (MTN). Ours is just to give the peo­ple a choice. It’s the peo­ple or cus­tomers who feel which ser­vice they pre­fer,” said Mt­shali.

The CEO said even if a third or even a fourth mo­bile net­work could be opened in the King­dom, Swazi Mo­bile would have no qualm but it would con­tinue pro­vid­ing top qual­ity ser­vice to its cus­tomers.

“That can­not be an is­sue if the reg­u­la­tor de­cides that an­other mo­bile net­work com­pany can op­er­ate. We are go­ing to con­tinue do­ing what we are here for, that is sat­is­fy­ing our cus­tomers with qual­ity ser­vice,” said Mt­shali. who is a stranger would not be blamed mis­tak­ing that this com­pany has been here for years when it has just started op­er­at­ing three or four months ago. It’s what is needed so that any other com­pany of­fer­ing sim­i­lar ser­vice does not take cus­tomers for a ride. Now, how I wish even the Swazi­land Elec­tric­ity Com­pany (SEC) also has a com­peti­tor. I re­called when we were young, the only com­pany which was sell­ing bread was SUB (Swazi­land United Bak­eries) and be­cause it had no com­peti­tor, it was do­ing as it pleased. Look now what is hap­pen­ing, you get bread any­where you like. So Swazi Mo­bile has come at a right time and we hope it is not go­ing to change its gear. It has come up with af­ford­able rates and one has a choice now which has been lack­ing all along as we had only one mo­bile net­work in the coun­try.”

“That now we are go­ing to roam when out­side the coun­try is good news. Swazi Mo­bile is mak­ing its im­pact felt and with its af­ford­able charges, I see it hav­ing its clien­tele im­prov­ing daily. It’s big up to Swazi Mo­bile and it should con­tinue of­fer­ing its qual­ity ser­vice and reach­ing all cor­ners of the coun-

Sipho Dlamini of Ma­then­dele:

JOIN­ING THE WIN­NING TEAM: Cus­tomers seen at­tended to em­ploy­ees.


Sibandze pic­tured with an em­ployee at the new ser­vice cen­tre.

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