WHAT DOES CUS­TOMER CENTRICITY MEAN TO YOU?

Observer on Saturday - - Analysis & Opinion -

ser­vice ex­pe­ri­ence is im­por­tant for get­ting cus­tomers to come back for the prod­ucts or ser­vices.

Com­pa­nies that don't fo­cus on cus­tomers run the risk of los­ing cus­tomers to com­peti­tors that of­fer sim­i­lar prod­ucts and bet­ter over­all shop­ping ex­pe­ri­ences. Quote: “Cus­tomer centricity re­quires ma­jor or­gan­i­sa­tional,struc­tural,strate­gi­can­d­cul­tur­alchanges”

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